b.
Brainstorming
c.
Simulation
d.
Focus
ANSWER:
d
RATIONALE:
Correct. Michael Porter, a professor at Harvard Business School, identified three strategies for successfully competing in the marketplace: overall cost leadership, differentiation, and focus. See 1-6: Using Information Systems and Information Technologies
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Discuss how information technologies are used to gain a competitive advantage.
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
MIS9.BIDG.19.01.08
TOPICS:
Information systems and competitive advantage
KEYWORDS:
Remember
DATE CREATED:
6/6/2018 3:56 PM
DATE MODIFIED:
7/23/2018 12:24 PM
57. _____ strategy was identified by Michael Porter, a professor at Harvard Business School, for successfully competing in the marketplace.
a.
Transformational leadership
b.
Differentiation
c.
Groupthink collaboration
d.
Simulation
ANSWER:
b
RATIONALE:
Correct. Michael Porter, a professor at Harvard Business School, identified three strategies for successfully competing in the marketplace: overall cost leadership, differentiation, and focus. See 1-6: Using Information Systems and Information Technologies
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Discuss how information technologies are used to gain a competitive advantage.
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
MIS9.BIDG.19.01.08
TOPICS:
Information systems and competitive advantage
KEYWORDS:
Remember
DATE CREATED:
6/6/2018 3:56 PM
DATE MODIFIED:
7/23/2018 12:24 PM
58. In the context of using information technologies for a competitive advantage, which statement is true of a bottom-line strategy?
a.
It focuses on improving efficiency by reducing overall costs.
b.
It focuses on generating new revenue by offering new products and services.
c.
It focuses on enhancing rivalry among existing competitors.
d.
It focuses on helping different market segments achieve a cost advantage.
ANSWER:
a
RATIONALE:
Correct. Information technologies can help bottom-line and top-line strategies. The focus of a bottom-line strategy is to improve efficiency by reducing overall costs. See 1-6: Using Information Systems and Information Technologies
POINTS:
1
DIFFICULTY:
Moderate
REFERENCES:
Discuss how information technologies are used to gain a competitive advantage.
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
MIS9.BIDG.19.01.08
TOPICS:
Information systems and competitive advantage
KEYWORDS:
Understand
DATE CREATED:
6/6/2018 3:56 PM
DATE MODIFIED:
7/23/2018 12:24 PM
59. In the context of using information technologies for a competitive advantage, which statement is true of a top-line strategy?
a.
It focuses on generating new revenue by offering new products and services.
b.
It focuses on improving efficiency by reducing overall costs.
c.
It focuses on refining operations by using latest technologies.
d.
It focuses on helping different market segments achieve technological advancement.
ANSWER:
a
RATIONALE:
Correct. A top-line strategy focuses on generating new revenue by offering new products and services to customers or increasing revenue by selling existing products and services to new customers. See 1-6: Using Information Systems and Information Technologies