POINTS:
1
DIFFICULTY:
Moderate
REFERENCES:
Discuss how information technologies are used to gain a competitive advantage.
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
MIS9.BIDG.19.01.08
TOPICS:
Information systems and competitive advantage
KEYWORDS:
Understand
DATE CREATED:
6/6/2018 3:56 PM
DATE MODIFIED:
7/23/2018 12:24 PM
60. In the context of using information technologies for a competitive advantage, a top-line strategy focuses on:
a.
helping different market segments achieve technological advancement.
b.
improving efficiency by reducing overall costs.
c.
refining operations by using latest technologies.
d.
increasing revenue by selling existing products to new customers.
ANSWER:
d
RATIONALE:
Correct. A top-line strategy focuses on generating new revenue by offering new products and services to customers or increasing revenue by selling existing products and services to new customers. For example, e-commerce businesses are adapting business models to reduce distribution costs dramatically. See 1-6: Using Information Systems and Information Technologies
POINTS:
1
DIFFICULTY:
Moderate
REFERENCES:
Discuss how information technologies are used to gain a competitive advantage.
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
MIS9.BIDG.19.01.08
TOPICS:
Information systems and competitive advantage
KEYWORDS:
Understand
DATE CREATED:
6/6/2018 3:56 PM
DATE MODIFIED:
7/23/2018 12:24 PM
61. A _____, identified by Michael Porter, helps organizations make their products and services distinct from their competitors.
a.
simulation strategy
b.
leadership strategy
c.
focus strategy
d.
differentiation strategy
ANSWER:
d
RATIONALE:
Correct. For differentiation strategies, organizations try to make their products and services different from their competitors. Apple has been successful with this strategy by designing its computers to look very different than PCs and focusing on its computers’ ease of use. See 1-6: Using Information Systems and Information Technologies
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Discuss how information technologies are used to gain a competitive advantage.
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
MIS9.BIDG.19.01.08
TOPICS:
Information systems and competitive advantage
KEYWORDS:
Remember
DATE CREATED:
6/6/2018 3:56 PM
DATE MODIFIED:
7/23/2018 12:24 PM
62. _____ is high when customers have many choices and low when they have few choices.
a.
Buyer power
b.
Threat of new services
c.
Rivalry among existing customers
d.
Risk of substitute products
ANSWER:
a
RATIONALE:
Correct. Buyer power is high when customers have many choices and low when they have few choices. See 1-6: Using Information Systems and Information Technologies
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
Explain the Five Forces Model and strategies for gaining a competitive advantage.
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
LEARNING OBJECTIVES:
MIS9.BIDG.19.01.09
TOPICS:
Five Forces Model
KEYWORDS:
Remember
DATE CREATED:
6/6/2018 3:56 PM
DATE MODIFIED:
7/23/2018 12:24 PM