Entrepreneurship: The Practice and Mindset 1st Edition by Heidi M. Neck Test bank

AACSB Standard: Diverse and multicultural work environments
 
53. Tony in his corporate position as a manager had built the reputation as a team builder to create something of value to enhance the company’s competitive position and profitability. Tony is an example of ______.
a. an entrepreneur
b. a marketing professional
c. a corporate entrepreneur
d. a strategist
Ans: C
Learning Objective: 1.4. Compare and contrast the different forms of entrepreneurship in practice today.
Cognitive Domain: Comprehension
Answer Location: Corporate Entrepreneurship
Difficulty Level: Medium
AACSB Standard: Interpersonal relations and teamwork
 
54. As an example of corporate entrepreneurship, a division of AT&T used a television show text-messaging voting system to help raise money for the Hurricane Katrina victims. The television show was ______.
a. The  Voice
b. American Idol
c. America’s Got Talent
d. So You Think You Can Dance
Ans: B
Learning Objective: 1.4. Compare and contrast the different forms of entrepreneurship in practice today.
Cognitive Domain: Knowledge
Answer Location: Corporate Entrepreneurship
Difficulty Level: Easy
AACSB Standard: Application of knowledge
 
55. Tony in his corporate position as a manager had built the reputation as a team builder to create something of value to enhance the company’s competitive position and profitability. The shared desire that Tony has with entrepreneurs is ______.
a. the desire to make money
b. the desire to create something of value
c. to own a process
d. to make a difference
Ans: B
Learning Objective: 1.4. Compare and contrast the different forms of entrepreneurship in practice today.
Cognitive Domain: Comprehension
Answer Location: Entrepreneurs Inside
Difficulty Level: Easy
AACSB Standard: Interpersonal relations and teamwork
 
56. In 2014, French entrepreneurs inside a supermarket chain launched a program to reduce food waste by making imperfect vegetables appealing to the consumers. This is an example of ______.
a. entrepreneurship
b. intrepreneurship
c. corporate entrepreneurs
d. entrepreneurs inside
Ans: D
Learning Objective: 1.4. Compare and contrast the different forms of entrepreneurship in practice today.
Cognitive Domain: Application
Answer Location: Entrepreneurs Inside
Difficulty Level: Medium
AACSB Standard: Interpersonal relations and teamwork
 
57. Sally decided to look into buying a franchise as her entrance into entrepreneurism. Which of the following is NOT a benefit of franchising?
a. A whole franchise network exists to reach out to for help and advice.
b. potential competition from other franchise owners
c. Real estate resources exist to help source the best location for your franchise.
d. In-house personnel and field reps are available to help you and your business succeed.
Ans: B
Learning Objective: 1.4. Compare and contrast the different forms of entrepreneurship in practice today.
Cognitive Domain: Application
Answer Location: Buying a Franchise
Difficulty Level: Medium
AACSB Standard: System and processes in organizations
 
58. Sally decided to look into buying a franchise as her entrance into entrepreneurism. Which of the following is a benefit of franchising?
a. royalties or a percentage of sales to be paid to the franchisor every month
b. strict franchisors’ rules with no wiggle room
c. Most products and supplies need to be purchased from the franchisor.
d. technology designed to help manage customers and administration
Ans: D
Learning Objective: 1.4. Compare and contrast the different forms of entrepreneurship in practice today.
Cognitive Domain: Application
Answer Location: Buying a Franchise
Difficulty Level: Medium
AACSB Standard: System and processes in organizations
 
59. A benefit corporation (or B-Corp) is an organization certified by the nonprofit B Lab to ensure strict standards of social and environmental performance, accountability, and transparency are met. According to the book, which of the following statements is true?
a. Large non-profits are leaders in this movement.
b. To host a telethon to raise money, the organization must be a B–Corp.
c. The Buy One Give One promotions are effective in generating sales and improving the level of awareness of specific social issues.
d. all of these
Ans: C
Learning Objective: 1.4. Compare and contrast the different forms of entrepreneurship in practice today.
Cognitive Domain: Application
Answer Location: Social Entrepreneurship
Difficulty Level: Medium
AACSB Standard: Diverse and multicultural work environments