B) Concept
C) Variable
D) Schema
E) Model
26) Which of the following cannot be thought of as variables?
A) Events
B) Acts
C) Characteristics
D) People
E) All of the above can be thought of as variables.
27) Which of the following is another term for independent variable?
A) Discrete
B) Criterion
C) Moderator
D) Predictor
E) Construct
28) Which of the following is another term for dependent variable?
A) Discrete
B) Criterion
C) Mediator
D) Predictor
E) Construct
29) Rachel is interested in learning the effect of using a celebrity endorsement on sales. The presence or absence of a celebrity endorsement is the ________ variable.
A) independent
B) dependent
C) mediating
D) criterion
E) continuous
30) Which variable listed below is the variable manipulated by the researcher, thereby causing an effect on another variable?
A) Criterion
B) Mediator
C) Dependent
D) Predictor
E) Moderator
31) Which variable listed below is the variable measured, predicted, or otherwise monitored and expected to be affected by manipulation of another variable?
A) Dependent
B) Moderator
C) Independent
D) Predictor
E) Extraneous
32) Variables that are included because they are believed to have a significant contributory or contingent effect on the independent variable–dependent variable relationship are called ________ variables.
A) criterion
B) predictor
C) mediator
D) moderating
E) extraneous
33) A variable that is assumed or excluded from a research study is a(n) ________ variable.
A) criterion
B) predictor
C) mediator
D) moderating
E) extraneous
34) In the Southeast, the potato chip market share held by the Lays brand is 46 percent. This is an example of a(n) ________.
A) research question
B) descriptive hypothesis
C) relational hypothesis
D) explanatory hypothesis
E) correlational hypothesis
35) Potato chip sales vary directly with the level of television viewing. This is an example of a ________.
A) research question
B) descriptive hypothesis
C) correlational hypothesis
D) causal hypothesis
E) dichotomous hypothesis
36) An increase in hours of television viewing leads to increases in the sales of snack foods. This is an example of a_____.
A) research question
B) descriptive hypothesis
C) correlational hypothesis
D) causal hypothesis
E) dichotomous hypothesis
37) Which of the following is an explanatory hypothesis?
A) Young women purchase fewer meats than women who are 35 years of age or older.
B) Sales of vegetarian foods vary by season.
C) An increase in family income leads to an increase in the percentage of income spent on housing.
D) Real estate investment trusts (REITs) experienced a record level of profitability in 2004.
E) People in the South tend to rate the President more favorably than do people in the North.
38) Which of the following is a correlational hypothesis?
A) A decrease in the value of the U.S. dollar relative to other currencies leads to an increase in exports.