Strategic Management: Concepts and Cases 3rd Edition by Jeffrey H. Dyer Test bank
Bloomcode: Application
Standard 1: AACSB || Analytic
24) A group of four people wants to start an office supply chain. They realize that if their company has to function well, they must set the primary aim for which the company has entered that particular business. This aim will help the company function in an organized manner and provide the staff with a focus to meet their goals. Which of the following does this scenario depict?
a) Capabilities
b) Resources
c) Mission
d) Integration
Answer: c
Difficulty: Hard
Section Reference 2: What Information and Analysis Guides Strategy Formulation?
Learning Objective 2: Summarize the information that the company’s mission and thorough external and internal analysis provide to guide strategy.
Bloomcode: Application
Standard 1: AACSB || Analytic
25) Katherine is the CEO of a car dealership company called Red Cars. When looking for new investors for the company, she usually says that Red Cars wants to “Be the best automotive retailer in the eyes of its customers, employees, and shareholders.” Which of the following does this statement best reflect?
a) Red Cars’ mission
b) Red Cars’ strategy
c) Red Cars’ capabilities
d) Red Cars’ resources
Answer: a
Difficulty: Hard
Section Reference 2: What Information and Analysis Guides Strategy Formulation?
Learning Objective 2: Summarize the information that the company’s mission and thorough external and internal analysis provide to guide strategy.
Bloomcode: Application
Standard 1: AACSB || Analytic
26) The management of Earth Network Inc., a cell phone company, wants to conduct an overall study of the company. The top officials want to identify Earth Network’s competencies, limitations that the company needs to improve on, areas of growth, as well as the areas that the company should completely avoid. The managers feel that this study will help them advance as an organization. This study to be conducted by the management of Earth Network Inc. can be best categorized as an example of a ________.
a) trend analysis
b) growth–share matrix
c) SWOT analysis
d) PEST analysis
Answer: c
Difficulty: Hard
Section Reference 2: What Information and Analysis Guides Strategy Formulation?
Learning Objective 2: Summarize the information that the company’s mission and thorough external and internal analysis provide to guide strategy.
Bloomcode: Application
Standard 1: AACSB || Analytic
27) MindaX is a beverage manufacturing company. Despite its various promotional efforts, the company finds it difficult to get more customers. Its market analysts later determine that its price is the reason. They are sold at $10 per liter, which makes it difficult for customers to buy this beverage frequently, so, they opt for other lower priced sodas instead. This scenario best illustrates ________.
a) price reduction
b) price increase
c) price allocation
d) price sensitivity
Answer: d
Difficulty: Hard
Section Reference 2: What Information and Analysis Guides Strategy Formulation?
Learning Objective 2: Summarize the information that the company’s mission and thorough external and internal analysis provide to guide strategy.
Bloomcode: Application
Standard 1: AACSB || Analytic
28) Summer Inc., a departmental store, wants to provide better service to its customers. This includes providing expertise in each type of product and brand. In order to accomplish this, the general manager of the store suggests that they should begin by identifying the different types of customers. By classifying customers, into various groups, such as mothers, athletes, tech-savvy customers and so on, the store’s customer care personnel can specialize on detailed product information. With the help of this classification, the store is able to provide better service to each customer by offering more brands to choose from. This scenario best illustrates ________.
a) segmentation analysis
b) group allocation
c) group dynamics
d) division dynamics
Answer: a
Difficulty: Hard
Section Reference 2: What Information and Analysis Guides Strategy Formulation?
Learning Objective 2: Summarize the information that the company’s mission and thorough external and internal analysis provide to guide strategy.
Bloomcode: Application
Standard 1: AACSB || Analytic
29) The managers at Spring Hotels want to find out how their competitor, Crimson Valley Hotels, consistently outdoes them. Spring Hotels have the same facilities and equipment as Crimson Valley Hotels, but each month its efforts to reach the benchmark set by Crimson Valley Hotels fails. This is because Crimson Valley has elements such as great location, beautiful architectural design, and customer-friendly employees that create an edge over other companies in its industry. Which of the following does this scenario exemplify?