欢迎访问24帧网!

Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases 23th edition

分享 时间: 加入收藏 我要投稿 点赞


 
 
      
       A)   employing night delivery drivers at a high cost and maintenance charges     
       B)   developing radio tags that could be attached to packages to allow for real-time tracking by customers' PCs and mobile phones
       C)   diversifying the different types of packages that can be transported and enabling booking through calls
       D)   acquiring small transportation companies with cheaper trucks and tempos, rebranding, and using them for deliveries
       E)   engaging in expensive advertising with new tag lines and famous celebrities to enhance its brand image in the market
      
 


 
 
11)  A company's strategy stands a better chance of succeeding when

 
 
      
       A)   it is developed through a collaborative process involving all managers and staff from all levels of the organization.     
       B)   managers employ conservative strategic moves based on past experience and form an underlying basis of control.
       C)   it is predicated on competitive moves aimed at appealing to buyers in ways that set the company apart from rivals.
       D)   managers copy the strategic moves of successful companies in its industry.
       E)   managers focus on meeting or beating shareholder expectations.
      
 


 
 
12)  In crafting a company's strategy, managers

 
 
      
       A)   face the biggest challenge of how closely to replicate strategies of successful companies in the industry.     
       B)   have comparatively little freedom in choosing the "hows" of strategy.
       C)   are wise not to decide on concrete courses of action in order to preserve maximum strategic flexibility.
       D)   need to come up with a sustainable competitive advantage that draws in customers and produces a competitive edge over rivals.
       E)   are well-advised to be risk-averse and develop a "conservative" strategy—"dare-to-be-different" strategies are rarely successful.
      
 


 
 
13)  The heart and soul of a company's strategy-making effort is determining how to

 
 
      
       A)   become the industry's low-cost provider.
       B)   maximize profits and shareholder value.
       C)   improve the efficiency of its business model.
       D)   maximize profits while simultaneously operating in a socially responsible manner that keeps the company's prices as low as possible.
       E)   come up with moves and actions that produce a durable competitive edge over rivals.
      
 


 
 
14)  The pattern of actions and business approaches that would not define a company's strategy include actions to

 
 
      
       A)   strengthen market standing and competitiveness by acquiring or merging with other companies.     
       B)   strengthen competitiveness via strategic coalitions and partnerships.
       C)   upgrade competitively important resources and capabilities.
       D)   gain sales and market share with lower prices despite increased costs.
       E)   strengthen the firm's bargaining position with suppliers and distributors.

精选图文

221381
领取福利

微信扫码领取福利

微信扫码分享