Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases 23th edition

 

24)  If you were asked to develop a low-cost provider strategy for a start-up passenger air carrier business, what would you most likely not recommend?

 

      
       A)   offer low prices on short-distance flights and eliminate meals during flights 
       B)   offer low prices on long-distance flights and maintain long service times for aircraft between flights
       C)   offer low prices on short-distance flights and improve airplane capacity by reducing the distance between existing seats to permit adding more rows of seating
       D)   offer low prices on short-distance flights and pay flight attendants a minimum wage
       E)   offer low prices on long-distance flights and charge fees for both carry-on and checked luggage
      

 

25)  Amy's Drive-Thru, a fast-food facility, offers healthy, sustainably grown veggie and vegan fast food at higher prices than its competitors in the market and has a drive-through and indoor seated casual dining operation. What strategy is Amy's Drive-Thru using to gain competitive advantage?

 

      
       A)   a low-cost provider strategy
       B)   a broad differentiation strategy
       C)   a focused low-cost strategy
       D)   a differentiation strategy
       E)   a best-cost provider strategy
      

 

26)  BloomsJay Resorts Inc. has multiple tropical resorts in various locations. In a crowded market that caters to all kinds of consumers, this resort caters mainly to gays with a guaranteed hassle-free holiday experience at a premium price. What strategy is BloomsJay using to gain competitive advantage?

 

      
       A)   a low-cost provider strategy
       B)   a broad differentiation strategy
       C)   a focused low-cost strategy
       D)   a focused differentiation strategy
       E)   a best-cost provider strategy
      

 

27)  Identify the company with a low-cost provider strategy.

 

      
       A)   A fashion clothing line uses sought-after designers and natural fabrics. 
       B)   A mortgage company specializes in lending money for second homes.
       C)   An online retailer delivers organic groceries overnight.
       D)   A baby products retailer sells unassembled baby furniture produced in China.
       E)   A dairy products manufacturer uses exotic substitutes to produce lactose-free dairy products.
      

 

28)  Giving customers more value for the money by satisfying their expectations on key quality features, performance, and/or service attributes while beating their price expectations is a __________ strategy.

 

      
       A)   best-cost provider  
       B)   focused low-cost
       C)   focused differentiation
       D)   broad differentiation
       E)   low-cost provider
      

 

29)  An evolving strategy for a ride-share business like Uber or Lyft is not likely to be triggered by