Business Statistics: For Contemporary Decision Making 3rd Canadian Edition by Ken Black Test bank

Bloom’s level: Comprehension
AACSB: Analytic
124. Which of the following is not true regarding data mining?
a) most major industries utilize data mining
b) data mining is performed to confirm a preconceived hypothesis
c) data mining is often performed through a database management system
d) data mining should be used in making future business decisions
e) the first three steps of data mining is extract, transform and load
Ans: b
Difficulty: Medium
Learning Objective: Describe the data mining and data visualization processes.
Section Reference: 1.5 Data Mining and Data Visualization
Bloom’s level: Comprehension
AACSB: Analytic
125. The ultimate goal of data mining is
a) to make data accessible and usable to the business analyst
b) to provide visual representation of data
c) to develop a database management system
d) to study frequency distributions
e) to draw a distinction between variety and velocity
Ans: a
Difficulty: Medium
Learning Objective: Describe the data mining and data visualization processes.
Section Reference: 1.5 Data Mining and Data Visualization
Bloom’s level: Knowledge
AACSB: Analytic
126. The CFO of a mid-level investment firm reports that the company has lost thousands of
dollars through its data mining process due to poor data accuracy and quality. She is
addressing an issue related to:
a) veracity
b) volume
c) business intelligence
d) descriptive analytics
e) sampling distribution
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Ans: a
Difficulty: Medium
Learning Objective: Describe the data mining and data visualization processes.
Section Reference: 1.5 Data Mining and Data Visualization
Bloom’s level: Comprehension
AACSB: Analytic
127. After acquiring a major investment firm, managers of the acquiring company needed a
process to transform the mountains of the acquired company’s data into useful business
information. This can be done with _________________.
a) extracting management
b) visualization analytics
c) data mining
d) tableau-produced analytics
e) spectrum mining
Ans: c
Difficulty: Medium
Learning Objective: Describe the data mining and data visualization processes.
Section Reference: 1.5 Data Mining and Data Visualization
Bloom’s level: Comprehension
AACSB: Analytic
128. A software package defined as a category of computer graphics products used to create
graphical displays and interfaces for software applications would be used in ______________.
a) data monitoring
b) measuring the veracity of data
c) data visualization
d) data mining
e) prescriptive analytics
Ans: c
Difficulty: Medium
Learning Objective: Describe the data mining and data visualization processes.
Section Reference: 1.5 Data Mining and Data Visualization
Bloom’s level: Knowledge
AACSB: Analytic
129. Utilizing visual technology to convey information to a diverse audience with a wide range of
backgrounds would be an example of _______________.
a) data mining
b) prescriptive visualization
c) data visualization
d) velocity analytics
e) network analysis
Ans: c
Introduction to Statistics  1 - 46

Difficulty: Medium
Learning Objective: Describe the data mining and data visualization processes.
Section Reference: 1.5 Data Mining and Data Visualization
Bloom’s level: Knowledge
AACSB: Analytic
130. Data visualization is most commonly used in which category of business analytics?
a) Descriptive
b) Predictive
c) Metric
d) Prescriptive
e) Mining
Ans: a
Difficulty: Medium
Learning Objective: Describe the data mining and data visualization processes.
Section Reference: 1.5 Data Mining and Data Visualization
Bloom’s level: Knowledge
AACSB: Analytic
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