CH01
Student: ___________________________________________________________________________
1.Which of the following is an example of a business decision maker?
A. Politician's election consultant
B. Church pastor
C. Manager of a non-profit program
D. Business manager of a consumer goods product
E. All of the above
2.The acronym, RFP, stands for _____ and refers to the document used to invite research firms to propose ideas for addressing the research needs of the organization.
A. request for proposal
B. recency frequency population
C. research firm proposal
D. recognition of problem
E. recently formed protocols
3.The problem or opportunity that requires a business decision on the part of the decision maker is called a _____.
A. management dilemma
B. research problem
C. challenge
D. measurement approach
E. return on business investment
4.Northwest Airlines applied mathematical models to determine which customers in its database were currently responsible for most of its profitability and which customers were not currently profitable but had similar characteristics to the most profitable customers. Northwest Airlines utilized _____ to identify these customers.
A. computer programming
B. data warehousing
C. customer relationships management
D. data mining
E. intervention
5.The main purpose of a(n) _____ is to share company information and computing resources among internal audiences.
A. decision support system
B. intranet
C. extranet
D. internet
E. data warehouse
6.A private network that uses Internet protocols and the public telecommunication system to share an organization's information, data, or operations with its external suppliers, vendors, or customers is called a(n) _____.
A. decision support system
B. intranet
C. extranet
D. internet
E. data warehouse
7.The question, "Should we do business research?" is often stimulated by data from a(n) _____.
A. data warehouse
B. intelligence system
C. decision support system
D. intranet
E. both b and c
8.Which of the following is NOT a possible source of business intelligence?
A. Competitor web sites
B. Government reports
C. Business research reports
D. Clipping services
E. All of the above are possible sources
9.Recordings of public proceedings, speeches by elected officials, and information on agency web sites are all examples of business intelligence available from _____ sources.
A. competitive
B. cultural
C. government
D. demographic
E. technological
10.Intuitive decision makers tend to base business decisions on _____.
A. business research
B. secondary data
C. primary data
D. proprietary research
E. all of the above
11.Visionary decision makers tend to base business decisions on _____.
A. proprietary business research
B. instinct
C. secondary data
D. past experience
E. all of the above
12.Which tier in the hierarchy of business decision makers sees research as the fundamental first step in any business venture?
A. Intuitive Decision Makers (Base tier)
B. Standardized Decision Makers (Middle tier)
C. Visionary Decision Makers (Top tier)
D. All of the above
E. None of the above
13.Some organizations make decisions based on past experience, instincts, or secondary data searches. These organizations are operating at the _____ tier of the hierarchy of business decision makers.
Student: ___________________________________________________________________________
1.Which of the following is an example of a business decision maker?
A. Politician's election consultant
B. Church pastor
C. Manager of a non-profit program
D. Business manager of a consumer goods product
E. All of the above
2.The acronym, RFP, stands for _____ and refers to the document used to invite research firms to propose ideas for addressing the research needs of the organization.
A. request for proposal
B. recency frequency population
C. research firm proposal
D. recognition of problem
E. recently formed protocols
3.The problem or opportunity that requires a business decision on the part of the decision maker is called a _____.
A. management dilemma
B. research problem
C. challenge
D. measurement approach
E. return on business investment
4.Northwest Airlines applied mathematical models to determine which customers in its database were currently responsible for most of its profitability and which customers were not currently profitable but had similar characteristics to the most profitable customers. Northwest Airlines utilized _____ to identify these customers.
A. computer programming
B. data warehousing
C. customer relationships management
D. data mining
E. intervention
5.The main purpose of a(n) _____ is to share company information and computing resources among internal audiences.
A. decision support system
B. intranet
C. extranet
D. internet
E. data warehouse
6.A private network that uses Internet protocols and the public telecommunication system to share an organization's information, data, or operations with its external suppliers, vendors, or customers is called a(n) _____.
A. decision support system
B. intranet
C. extranet
D. internet
E. data warehouse
7.The question, "Should we do business research?" is often stimulated by data from a(n) _____.
A. data warehouse
B. intelligence system
C. decision support system
D. intranet
E. both b and c
8.Which of the following is NOT a possible source of business intelligence?
A. Competitor web sites
B. Government reports
C. Business research reports
D. Clipping services
E. All of the above are possible sources
9.Recordings of public proceedings, speeches by elected officials, and information on agency web sites are all examples of business intelligence available from _____ sources.
A. competitive
B. cultural
C. government
D. demographic
E. technological
10.Intuitive decision makers tend to base business decisions on _____.
A. business research
B. secondary data
C. primary data
D. proprietary research
E. all of the above
11.Visionary decision makers tend to base business decisions on _____.
A. proprietary business research
B. instinct
C. secondary data
D. past experience
E. all of the above
12.Which tier in the hierarchy of business decision makers sees research as the fundamental first step in any business venture?
A. Intuitive Decision Makers (Base tier)
B. Standardized Decision Makers (Middle tier)
C. Visionary Decision Makers (Top tier)
D. All of the above
E. None of the above
13.Some organizations make decisions based on past experience, instincts, or secondary data searches. These organizations are operating at the _____ tier of the hierarchy of business decision makers.
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