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Principles of Marketing 18th global edition by Philip T. Kotler Test bank

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TRUE
 
Rose - Chapter 01 #33
 
 
34.When banks serve as conduits for government policy this is referred to as their agency role. 
 
FALSE
 
Rose - Chapter 01 #34
 
 
35.According to the textbook, high-volume transactions are required to make efficient use of automation and other technological innovations. 
 
TRUE
 
Rose - Chapter 01 #35
 
 
36.The number of independently owned banks has risen in the United States over the last decade. 
 
FALSE
 
Rose - Chapter 01 #36
 
 
37.Money-center banks usually service local communities, towns, and cities, offering a narrow menu of services to the public. 
 
FALSE
 
Rose - Chapter 01 #37
 
 
38.A greater proportion of major corporations have deserted the banking system in recent years to raise borrowed funds directly from the open market. 
 
TRUE
 
Rose - Chapter 01 #38
 
 
39.The recent erosion of the banking market share relative to other financial institutions means that banking is a dying industry. 
 
FALSE
 
Rose - Chapter 01 #39
 
 
40.Lending institutions act as delegated monitors and can diversify and reduce their risk exposure, resulting in increased safety for savers' funds. 
 
TRUE
 
Rose - Chapter 01 #40
 
 
41.Current theory suggests that banks exist because of imperfections in our financial system. 
 
TRUE
 
Rose - Chapter 01 #41
 
 
42.According to the textbook, traditional banking may be on the decline. 
 
TRUE
 
Rose - Chapter 01 #42
 
 
43.Convergence refers to the fact that the number of bank mergers has increased in recent years. 
 
FALSE
 
Rose - Chapter 01 #43
 
 
44.Banks which offer virtually all financial services are known as universal banks. 
 
TRUE
 
Rose - Chapter 01 #44
 
 
45.Banks have now expanded their service offerings into providing investment banking, insurance protection, financial planning, and other services rather than restricting themselves to traditional financial services. 
 
TRUE
 
Rose - Chapter 01 #45
 
 
46.In the United States, a commercial bank qualifies as a "bank" under federal law if it offers: 
 


A. consumer installment loans, CDs.
 
B. trust services, commercial loans.
 
C. checking accounts, commercial loans.
 
D. security investments, inventory loans to business customers.
 
E. commercial deposit accounts, consumer savings plans.
 
Rose - Chapter 01 #46
 
 
47.J.C. Penney, and Sears provided are among leading firms that in the 1980s organized competitors with banks that are known as: 
 


A. nonbank financial-service institutions.
 
B. discount security companies.
 
C. savings institutions.
 
D. credit unions.
 
E. commercial banks.
 
Rose - Chapter 01 #47
 
 
48.A study of history shows that one of the first services offered by banks was: 
 


A. equipment leasing.
 
B. currency exchange.
 
C. security brokerage and underwriting.
 
D. sale of real estate.
 
E. None of the options are correct
 
Rose - Chapter 01 #48
 
 
49.Banks perform the indispensable task of: 
 


A. creating money without making loans.
 
B. absorbing the excess liquidity created by other financial institutions.
 
C. intermediating between surplus-spending parties and deficit-spending parties.
 
D. issuing risky deposits.
 
E. None of the options are correct
 
Rose - Chapter 01 #49
 
 
50.The view that depositors hire banks to analyze the financial condition of prospective borrowers and continually evaluate the condition of outstanding loans is referred to as: 
 


A. delegated monitoring.
 
B. the concept of financial intermediation.
 
C. the liquidity function in banking.
 

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