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Principles of Marketing 18th global edition by Philip T. Kotler Test bank

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Student: ___________________________________________________________________________
1._______________________ is a traditional service provided by banks in which the banks store the valuables of their customers and certify their true value. 
 
________________________________________
 
2.The fact that financial institutions monitor the financial condition of their borrowers by serving only as an agent on behalf of depositors is the _______________________ theory of banking. 
 
________________________________________
 
3._______________________ refers to when a financial institution trades one form of currency for another. An example of this would be when the bank trades dollars for yen. 
 
________________________________________
 
4.A(n) _______________________ is a traditional service which permits a depositor to write a draft in payment for goods and services. 
 
________________________________________
 
5._______________________ is a service provided by banks where the bank lends money to individuals for the purchase of durable and other goods. 
 
________________________________________
 
6.The _______________________ of a bank is a traditional service where the bank manages the financial affairs and property of individuals (and in some cases businesses). 
 
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7.Companies such as Merrill Lynch and Sears which offered some but not all banking services in the 1980s were called ______________________. 
 
________________________________________
 
8.The loosening of government regulation and control of financial institutions is called ______________________. 
 
________________________________________
 
9.___________________________ is an alternative to lending in which the financial institution purchases the equipment and rents it to its customers. 
 
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10.The ___________________________ is a landmark act which allows financial service providers to offer an expanded menu of financial services for the customer. This law allows banks to truly become conglomerate financial service providers. 
 
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11.The country with the most banks is ______________________. 
 
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12.According to Congress, a ____________ is defined as any institution that can qualify for deposit insurance administered by the FDIC. 
 
________________________________________
 
13.A bank which spans regions, nations, and continents, offering the widest menu of financial services is known as a _________ bank. 
 
________________________________________
 
14._____________ refers to the movement of businesses across industry lines in order to broaden its base. 
 
________________________________________
 
15.Banks which serve primarily households and small firms are known as ____________ banks. 
 
________________________________________
 
16.Banks that sell deposits and make loans to businesses, individuals, and institutions are known as _____________ banks. 
 
________________________________________
 
17.Banks which underwrite issues of new securities on behalf their corporate customers are known as ________ banks. 
 
________________________________________
 
18.Banks which function under a federal charter through the Comptroller of the Currency in the United States are known as ____________ banks. 
 
________________________________________
 
19.Banks which supply both debt and equity capital to businesses are known as _________ banks. 
 
________________________________________
 
20.A bank that offers its services only over the Internet is known as a(n) _______. 
 
________________________________________
 
21.When a local merchant sells the accounts receivables they hold against their customer to a bank this generally known as _______. 
 
________________________________________
 
22.A(n) ________ offers loans to commercial enterprises (such as appliance dealers) and to individuals and families using funds borrowed in the open market or from other financial institutions. 
 
________________________________________
 
23.A(n) ________ buys and sells securities on behalf of their customers and for their own accounts. Examples of this type of financial service provider include Merrill Lynch and Charles Schwab. 

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