A) inbound logistics.
B) outbound logistics.
C) marketing and sales.
D) operations.
Answer: C
Concept: Value chain
Objective: Learning Objective 3
Difficulty: Moderate
AACSB: Analytical Thinking
39) A value chain typically consists of five primary activities that can directly provide value to customers. The activities that help distribute finished products or services to customers represent
A) inbound logistics.
B) outbound logistics.
C) marketing and sales.
D) operations.
Answer: B
Concept: Value chain
Objective: Learning Objective 3
Difficulty: Moderate
AACSB: Analytical Thinking
40) A value chain typically consists of five primary activities that can directly provide value to customers. The activities that help to transform inputs into final products or services represent
A) inbound logistics.
B) outbound logistics.
C) marketing and sales.
D) operations.
Answer: D
Concept: Value chain
Objective: Learning Objective 3
Difficulty: Moderate
AACSB: Analytical Thinking
41) A value chain typically consists of five primary activities that can directly provide value to customers. The activities that help to provide post-sale support to customers represent
A) service.
B) outbound logistics.
C) marketing and sales.
D) operations.
Answer: A
Concept: Value chain
Objective: Learning Objective 3
Difficulty: Moderate
AACSB: Analytical Thinking
42) One activity within the value chain is research and development. This activity can be identified as a
A) firm infrastructure activity.
B) human resources activity.
C) technology activity.
D) purchasing activity.
Answer: C
Concept: Value chain
Objective: Learning Objective 3
Difficulty: Moderate
AACSB: Analytical Thinking
43) Clemente Santiago has formed a business that sells carved gourmet coconuts. He has hired five employees. The most senior is Mary, who manages the carving process. Jane is the newest employee. She collects the coconuts. Joe takes calls from unhappy customers. Tom tosses finished coconuts into the sea, sending them to the wholesaler. Annie sends letters to the wholesaler extolling the virtues of the latest production run of nuts that are drifting across the bay.
Which of the following functions in the value chain is Jane performing?
A) inbound logistics
B) operations
C) outbound logistics
D) marketing and sales
E) service
Answer: A
Concept: Value chain
Objective: Learning Objective 3
Difficulty: Moderate
AACSB: Application of Knowledge
44) Clemente Santiago has formed a business that sells carved gourmet coconuts. He has hired five employees. The most senior is Mary, who manages the carving process. Jane is the newest employee. She collects the coconuts. Joe takes calls from unhappy customers. Tom tosses finished coconuts into the sea, sending them to the wholesaler. Annie sends letters to the wholesaler extolling the virtues of the latest production run of nuts that are drifting across the bay.
Which of the following functions in the value chain is Mary performing?
A) inbound logistics
B) operations
C) outbound logistics
D) marketing and sales