E) service
Answer: B
Concept: Value chain
Objective: Learning Objective 3
Difficulty: Moderate
AACSB: Application of Knowledge
45) Clemente Santiago has formed a business that sells carved gourmet coconuts. He has hired five employees. The most senior is Mary, who manages the carving process. Jane is the newest employee. She collects the coconuts. Joe takes calls from unhappy customers. Tom tosses finished coconuts into the sea, sending them to the wholesaler. Annie sends letters to the wholesaler extolling the virtues of the latest production run of nuts that are drifting across the bay.
Which of the following functions in the value chain is Tom performing?
A) inbound logistics
B) operations
C) outbound logistics
D) marketing and sales
E) service
Answer: C
Concept: Value chain
Objective: Learning Objective 3
Difficulty: Moderate
AACSB: Application of Knowledge
46) Clemente Santiago has formed a business that sells carved gourmet coconuts. He has hired five employees. The most senior is Mary, who manages the carving process. Jane is the newest employee. She collects the coconuts. Joe takes calls from unhappy customers. Tom tosses finished coconuts into the sea, sending them to the wholesaler. Annie sends letters to the wholesaler extolling the virtues of the latest production run of nuts that are drifting across the bay.
Which of the following functions in the value chain is Annie performing?
A) inbound logistics
B) operations
C) outbound logistics
D) marketing and sales
E) service
Answer: D
Concept: Value chain
Objective: Learning Objective 3
Difficulty: Easy
AACSB: Application of Knowledge
47) Clemente Santiago has formed a business that sells carved gourmet coconuts. He has hired five employees. The most senior is Mary, who manages the carving process. Jane is the newest employee. She collects the coconuts. Joe takes calls from unhappy customers. Tom tosses finished coconuts into the sea, sending them to the wholesaler. Annie sends letters to the wholesaler extolling the virtues of the latest production run of nuts that are drifting across the bay.
Which of the following functions in the value chain is Joe performing?
A) inbound logistics
B) operations
C) outbound logistics
D) marketing and sales
E) service
Answer: E
Concept: Value chain
Objective: Learning Objective 3
Difficulty: Moderate
AACSB: Application of Knowledge
48) What is the purpose behind the five primary activities in the value chain?
Answer: The goal of the five primary activities in the value chain is to facilitate the business in providing value to its customers. The five primary activities allow the business to create, market, and deliver its products and services to its customers, as well as providing postsale support.
Concept: Value chain
Objective: Learning Objective 3
Difficulty: Moderate
AACSB: Analytical Thinking
49) How can a well-designed AIS improve the efficiency and effectiveness of a company's value chain?
Answer: The AIS can be designed to allow customers direct access to a company's inventory and sales order entry systems. This allows the customer to do more of the work that traditionally has been done by sales, marketing, and administration personnel. This allows for faster ordering, and cuts the company's labor costs. It may also have the effect of allowing the customer more control in a purchase transaction that may bring more satisfaction and value to the customer.
Concept: The value of accounting information systems