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Excellence in Business Communication 12th Edition by John Thill test bank

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E) buying and selling
Answer:  C
Explanation:  C) If you launch a company or move into an executive role in an existing organization, you can expect communication to consumer the majority of your time.
LO:  1.1: Explain the importance of effective communication to your career and to the companies where you will work.
AACSB:  Written and oral communication
Difficulty:  Moderate
Classification:  Conceptual
Learning Outcome:  Discuss the challenges and importance of business communication
 

7) Effective communication helps businesses make stronger decisions based on
A) closer ties with communities in the marketplace.
B) timely, reliable information.
C) clearer and more persuasive marketing messages.
D) greater employee engagement.
E) earlier warning of potential problems.
Answer:  B
Explanation:  B) Effective communication helps businesses in numerous ways. While it does create closer ties, and more persuasive marketing messages, it allows an organization to make stronger decisions based on timely, reliable information.
LO:  1.1: Explain the importance of effective communication to your career and to the companies where you will work.
AACSB:  Reflective thinking
Difficulty:  Moderate
Classification:  Application
Learning Outcome:  Discuss the challenges and importance of business communication
 
8) Describe five characteristics of effective business messages.
Answer:  Effective business messages provide practical information that immediately helps receivers in concrete ways. They also give facts rather than vague impressions, and provide compelling evidence to support all conclusions. They present information in a concise, efficient manner. Effective business messages also state precise expectations and responsibilities, and they offer compelling, persuasive arguments and recommendations.
LO:  1.1: Explain the importance of effective communication to your career and to the companies where you will work.
AACSB:  Written and oral communication
Difficulty:  Moderate
Classification:  Conceptual
Learning Outcome:  Discuss the challenges and importance of business communication
9) The quality of performing at a high level and conducting oneself with pride and purpose is known as
A) expediency.
B) professionalism.
C) entrepreneurialism.
D) impression management.
E) leadership.
Answer:  B
Explanation:  B) Professionalism is the quality of performing at a high level and conducting oneself with purpose and pride.
LO:  1.2: Explain what it means to communicate as a professional in a business context.
AACSB:  Reflective thinking
Difficulty:  Moderate
Classification:  Conceptual
Learning Outcome:  Discuss the challenges and importance of business communication
 

10) According to the concept of emotional intelligence, if you'll be speaking to people you don't know and you can't find out more about them,
A) don't worry because you can adjust to their needs on the fly.
B) always put your own needs before their needs.
C) rely on chance and circumstance to help you relate to their needs.
D) use common sense and imagination to relate to their needs.
E) use general and simple terms to ensure understanding.
Answer:  D
Explanation:  D) When meeting people you don't know and you can't learn more about them, try to project yourself into their position by using common sense and imagination. This ability to relate to the needs of others is a key part of emotional intelligence.
LO:  1.2: Explain what it means to communicate as a professional in a business context.
AACSB:  Reflective thinking
Difficulty:  Moderate
Classification:  Conceptual
Learning Outcome:  Discuss the challenges and importance of business communication
 
11) The term digital information fluency encompasses all of the following elements except
A) recognizing information needs.
B) searching efficiently to locate reliable sources of information.
C) using gathered information ethically.
D) using random methods to present ideas and information.
E) actively listening to others.
Answer:  D
Explanation:  D) Digital information fluency involves the following: recognizing information needs, using efficient search techniques to locate reliable sources of information, particularly from online sources, and using gathered information ethically.
LO:  1.2: Explain what it means to communicate as a professional in a business context.
AACSB:  Reflective thinking
Difficulty:  Moderate
Classification:  Conceptual

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