B) embedding a layer of technology between you and your audience members.
C) respecting, understanding, and meeting the needs of your audience members.
D) focusing on how the members of the audience can help you obtain your goals.
E) starting by telling the audience exactly how they can help you.
Answer: C
Explanation: C) Use an audience-centered approach to help you understand and respect the members of your audience, and then make every effort to get your message across in a way that's meaningful to them.
LO: 1.2: Explain what it means to communicate as a professional in a business context.
AACSB: Written and oral communication
Difficulty: Difficult
Classification: Conceptual/Application
Learning Outcome: Discuss the challenges and importance of business communication
18) Generally speaking, limitations of the formal communication network
A) discourage employees from taking advantage of social media.
B) have not affected the popularity of social media in the business environment.
C) have helped to spur the growth of social media in the business environment.
D) discourage upward communication.
E) hinder the ability to convey executive decisions.
Answer: C
Explanation: C) Informal communication occurs during employee interactions on the job and in social settings; it also occurs when the formal network doesn't provide information that employees want. In fact, the inherent limitations of formal communication networks helped spur the growth of social media in the business environment.
LO: 1.2: Explain what it means to communicate as a professional in a business context.
AACSB: Written and oral communication
Difficulty: Difficult
Classification: Synthesis
Learning Outcome: Discuss the challenges and importance of business communication
19) To make your communication more effective,
A) clearly address your audience's wants and needs—not yours.
B) include as much information as possible, even if you're not sure it's necessary.
C) prepare the message as if the audience is not interested.
D) start by telling the audience how they can help you.
E) limit questions.
Answer: A
Explanation: A) Audiences tend to tune out when they receive "me" messages. To make sure a message is heard and understood, use the "you" attitude to focus on the other person, not on yourself.
LO: 1.2: Explain what it means to communicate as a professional in a business context.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Discuss the challenges and importance of business communication
20) When you adopt ________ to communication, you understand and respect the members of your audience and make every effort to communicate in a way that's meaningful to them.
A) an audience-centered approach
B) a technology-driven approach
C) an egocentric approach
D) a performance-maximization approach
E) a downward flow approach
Answer: A
Explanation: A) The key to an audience-centered approach is for the sender of the message to focus on the needs of the audience, not his or her own needs. This "you" rather than "me" attitude breeds trust between the sender and the audience and makes the audience more receptive to any message that the sender wants to communicate.
LO: 1.2: Explain what it means to communicate as a professional in a business context.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Discuss the challenges and importance of business communication
21) The concept of ________ refers to the ability to relate to the needs of others, which is a vital characteristic of successful managers and leaders.
A) interpersonal adaptability
B) relational franchising
C) emotional intelligence
D) macro-generational empathy
E) critical thinking
Answer: C
Explanation: C) Emotional intelligence is a measure of how well a person can empathize and identify with others. Emotional intelligence involves both sending and receiving information. For example, a person with emotional intelligence can notice when her audience is not giving her their full attention. So rather than carry on without having a fully engaged audience, the speaker backs off and waits to communicate her message at a more receptive moment.
LO: 1.2: Explain what it means to communicate as a professional in a business context.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual