D) a famous restaurant in Singapore specializing in Eurasian fusion food
E) a Japanese to English translation software
84) For a company at the ________ stage of internationalization, market segments are defined by income levels, usage patterns, or other factors that frequently span countries and regions.
A) domestic market extension
B) no direct foreign marketing
C) global marketing
D) internal marketing
E) infrequent foreign marketing
85) Describe the four trends that have been pointed to as influencers for the role of international business for the future. Explain how these four trends will affect international business.
86) Discuss some of the U.S.-based companies that are now foreign controlled and describe how U.S. companies have been affected by this.
87) Explain the key difference between domestic and international marketing.
88) How can a manager construct a marketing program designed for optimal adjustment to the uncertainty of the business climate?
89) List and briefly explain the domestic environment uncontrollable elements that influence an international marketer.
90) Kendrik's Boston-based company would like to expand into Europe. How will competition within the United States affect international marketing for Kendrik?
91) Explain how the "alien status" of a company amplifies the political and legal issues faced by the company in a foreign market.
92) What are the two primary obstacles to success in international marketing and how do they affect the international marketer?
93) To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that isolates the self-reference criterion influences. List the four steps that make up the framework for such an analysis.
94) Explain why a company might choose to use infrequent foreign marketing.