International Marketing, 18e (Cateora)
Chapter 1 The Scope and Challenge of International Marketing
1) Today, becoming international is a luxury only some companies can afford.
2) Companies from the Netherlands are the leading group of investors in the United States.
3) International marketing involves selling of a company's goods and services to consumers or users in more than one nation for a profit.
4) The main difference between domestic and international marketing lies in the different concepts of marketing.
5) An international marketer must deal with at least two levels of uncontrollable uncertainty.
6) The geography and infrastructure of a country are uncontrollable factors that influence the business decisions of a company in an international market.
7) The uncontrollable factors affecting international marketing are limited to political forces, economic climate, and competitive structure.
8) The level of technology in a country is a controllable element for international marketers.
9) The uncontrollable factors a company has to deal with decrease with the number of foreign markets in which it operates.
10) The controllable elements for marketers can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.
11) Political and legal forces, economic climate, and competition are some of the domestic environment's controllable factors.
12) The foreign policies of a country are one example of a home-country element that has a direct effect on a firm's international marketing success.
13) Abolition of apartheid in South Africa is an example of a positive effect on foreign policy, an uncontrollable element, in an international marketing scenario.
14) Commercial contracts with a Chinese company can only be entered into if that company is considered a "legal person."
15) The process of evaluating the uncontrollable elements in an international marketing program may involve cultural, political, and economic shock.
16) Level of technology typically remains unchanged across countries, making it a fairly controllable factor in international marketing.
17) Political and legal issues a company may face abroad are mitigated by the "alien status" of the company.
18) The political details and the ramifications of political and legal events are often more transparent in a domestic situation than they are in a foreign market.
19) The political/legal environment is a controllable element for international marketers because of their potent ability to lobby and influence legislation in foreign markets.
20) The uncontrollable elements of the foreign business environment include the culture.
21) A foreign company is always subject to the political whims of the local government to a greater degree than a domestic firm.
22) John refuses to buy Japanese products because he considers this as a way of selling out to a nation that was once our enemy. John is using a self-reference criterion to make his decision.
23) The self-reference criterion is closely related to collectivism—or the importance of the group.
24) Renata just ate cookies and, therefore, feels justified in refusing food offered by her Middle Eastern host. In this instance, Renata's self-reference criterion has just saved her from making a cultural blunder.
25) To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that emphasizes the need for ethnocentrism.
26) Family reference and upbringing provides a complete basis for understanding one's culture and no additional study is required to become aware of cultural norms and activities.
27) The most effective approach to build global awareness into an organization is to increase the diversity mix of the employee profile for entry-level jobs.
28) Traditional manufacturing companies possess the most favorable factors for doing business internationally.
29) A company in the "no direct foreign marketing" stage of international marketing involvement does not actively cultivate customers outside national boundaries.
30) The global marketing concept views the marketplace as consisting of one primary domestic market that is complimented by several smaller regional markets.
31) What is one of the most dynamic trends that is affecting current global business strategies?
A) the trend toward buying American cars in Europe
Chapter 1 The Scope and Challenge of International Marketing
1) Today, becoming international is a luxury only some companies can afford.
2) Companies from the Netherlands are the leading group of investors in the United States.
3) International marketing involves selling of a company's goods and services to consumers or users in more than one nation for a profit.
4) The main difference between domestic and international marketing lies in the different concepts of marketing.
5) An international marketer must deal with at least two levels of uncontrollable uncertainty.
6) The geography and infrastructure of a country are uncontrollable factors that influence the business decisions of a company in an international market.
7) The uncontrollable factors affecting international marketing are limited to political forces, economic climate, and competitive structure.
8) The level of technology in a country is a controllable element for international marketers.
9) The uncontrollable factors a company has to deal with decrease with the number of foreign markets in which it operates.
10) The controllable elements for marketers can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.
11) Political and legal forces, economic climate, and competition are some of the domestic environment's controllable factors.
12) The foreign policies of a country are one example of a home-country element that has a direct effect on a firm's international marketing success.
13) Abolition of apartheid in South Africa is an example of a positive effect on foreign policy, an uncontrollable element, in an international marketing scenario.
14) Commercial contracts with a Chinese company can only be entered into if that company is considered a "legal person."
15) The process of evaluating the uncontrollable elements in an international marketing program may involve cultural, political, and economic shock.
16) Level of technology typically remains unchanged across countries, making it a fairly controllable factor in international marketing.
17) Political and legal issues a company may face abroad are mitigated by the "alien status" of the company.
18) The political details and the ramifications of political and legal events are often more transparent in a domestic situation than they are in a foreign market.
19) The political/legal environment is a controllable element for international marketers because of their potent ability to lobby and influence legislation in foreign markets.
20) The uncontrollable elements of the foreign business environment include the culture.
21) A foreign company is always subject to the political whims of the local government to a greater degree than a domestic firm.
22) John refuses to buy Japanese products because he considers this as a way of selling out to a nation that was once our enemy. John is using a self-reference criterion to make his decision.
23) The self-reference criterion is closely related to collectivism—or the importance of the group.
24) Renata just ate cookies and, therefore, feels justified in refusing food offered by her Middle Eastern host. In this instance, Renata's self-reference criterion has just saved her from making a cultural blunder.
25) To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that emphasizes the need for ethnocentrism.
26) Family reference and upbringing provides a complete basis for understanding one's culture and no additional study is required to become aware of cultural norms and activities.
27) The most effective approach to build global awareness into an organization is to increase the diversity mix of the employee profile for entry-level jobs.
28) Traditional manufacturing companies possess the most favorable factors for doing business internationally.
29) A company in the "no direct foreign marketing" stage of international marketing involvement does not actively cultivate customers outside national boundaries.
30) The global marketing concept views the marketplace as consisting of one primary domestic market that is complimented by several smaller regional markets.
31) What is one of the most dynamic trends that is affecting current global business strategies?
A) the trend toward buying American cars in Europe