Strategic Management: A Competitive Advantage Approach Concepts and Cases 17th Edition Instructor ma
Weaknesses
| 1. Overall Coca-Cola sales were down 11% from April 2016 to April 2017. |
| 2. Net revenues have declined outside the USA by 16% from 2014 to 2016. |
| 3. Total revenue declined by 5% from 2015 to 2016. |
| 4. Net revenue declined by 4% in the Europe, Middle East, Africa division from 2015 to 2016. |
| 5. Coca-Cola does not own a snack food brand while Pepsi generates 52% of its revenue from food. |
| 6. PowerAde holds 20% of the sports drink market while Gatorade controls 77%. |
| 7. Coca-Cola’s ROA and ROE ratios are well below rivals’. |
| 8. The beverage Coke volume of sales decreased by 0.01% in 2016. |
| 9. Diet Coke sales volume declined 4.3% in 2016. |
| 10. Coca-Cola's most popular ready to drink tea (Honest Tea) only holds 1.9% of the total sales in the market. |
EXERCISE 1B
Enter Coca-Cola Vitals Into The Strategic Planning Template
Answer:
Use this exercise to get students moving around in the free Excel strategic planning template. Point out the two parts of the template as well as the hints and instructions. Let students know that nearly all business students are familiar enough with Excel to use the template efficiently. See the numerous benefits of using the template as listed at the author website.
Set 2: Strategic Planning for My University
EXERCISE 1C
Perform SWOT Analysis for My University
Answer:
Ask students to keep results of this exercise because, at the end of each chapter, at least one exercise applies chapter material to your university. Make sure students see the difference in internal vs. external factors, because Chapter 6 reveals that matching key external with internal factors is a key to effective strategic planning. Ask students to note the need to be as specific as possible in stating each factor. While answers to this exercise will vary for each institution, a sample is provided below.
Strengths:
- Located in a state capital with several Fortune 500 companies nearby
- $200 million technology donation has resulted in high-tech facilities
- Diverse (28%) student body and faculty, up from 21% three years prior
- Visionary presidential leadership
- Nationally-ranked programs in nursing and business
- Athletic teams performing excellent, raising college visibility
- Tuition 15% lower than peer institutions
- Our engineering and life sciences buildings are new and modern
Weaknesses:
- Urban campus with limited space for expanding campus
- Police arrests on campus rising 5% annually
- Gyms and athletic facilities 30 years old
- Food service complaints up 11% vs. prior year
- 30% of faculty are near retirement age and drawing high salaries
- Student activity surveys indicate 14% decline in satisfaction
- Alumni giving declining 10% annually
- 30% of classes taught by adjunct faculty
- Student/faculty ratio of 51 to 1 is higher than peer institutions
Opportunities:
1. 14% increase in percentage of minority students enrolling in college vs. prior year
2. Need for adult education programs in the area growing 15% annually
3. Demand for international and online programs growing 20% annually
4. Large local firms seek new certification programs from the institution
5. Demand for nursing graduates growing 12% annually