Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases 23th edition

 

44)  Consider the following three companies and their strategies.
   ● Company A is an established database management company that acquires a well-reputed but small publishing house to enter the booming publishing industry.
    ● Company B, a sports management house, declared bankruptcy during a recent recession but now has created a television network that airs regional sports events.
    ● Company C, a package delivery business, is a start-up based on delivery efficiency models created by a few students and delivers almost all kinds of packages.
   The use of strategies by these three companies can be analyzed accurately by saying that

 

      
       A)   Company B employs an emergent strategy, whereas companies A and C employ deliberate strategies.  
       B)   All three companies employ deliberate strategies.
       C)   All three companies employ emergent strategies.
       D)   Company C employs a deliberate strategy; companies A and B employ emergent strategies.
       E)   Companies A and C employ emergent strategies; company B employs a deliberate strategy.
      

 

45)  A luxury bathtub manufacturer offered scented bubble bath foams and massage coupons as a gimmick when its bathtubs did not sell. The bubble foam became famous among some women and led to a line of exclusive bath products for women. The manufacturer established shops in various regional locations and hired celebrities to market its products to enhance sales. Now its products are sold through retail outlets and online sites throughout the world. Which of the following is accurate?

 

      
       A)   Offering scented bubble bath foams and massage coupons was an emergent strategy.
       B)   Creating a sub brand that offered exclusive bath products for women was an emergent strategy.
       C)   Establishing shops in regional locations was an emergent strategy.
       D)   Hiring celebrities to market its products was an emergent strategy.
       E)   Creating a worldwide presence through retail outlets and online sites was an emergent strategy.
      

 

46)  Due to impending labor strife over planned layoffs in its Silicon Valley headquarters, a social networking company has decided to outsource its programming operations to an emerging market, India, to obtain cheaper labor. Since then, this social networking company has encountered criticism that has diminished its current market position and staff productivity. You have been retained by this company to develop an appropriate reactive (emergent) strategy that would begin by

 

      
       A)   hiring and training new talent to begin operations in the emerging market.   
       B)   acquiring a local computer chip marketing and distribution specialist firm in the new location.
       C)   canceling the idea of outsourcing and retaining the existing workforce to run operations.
       D)   shifting the existing workforce to the new geographical location and paying them according to new standards.
       E)   canceling the job cuts until the market situation and entry operations stabilize.
      

 

47)  A company's business model

 

      
       A)   concerns the actions and business approaches that will be used to grow the business, conduct operations, and stake a competitor's market position.