ANSWER:
d
48. The notion of global strategy as one-size-fits-all
a.
adds to local responsiveness.
b.
provides the best way for companies to compete with domestic rivals as well as international rivals.
c.
fails to adequately accommodate firms in emerging economies.
d.
looks primarily at how MNEs compete with their domestic rivals in foreign countries.
ANSWER:
c
49. When looking at the global economy as a pyramid, MNEs
a.
traditionally believed no money was to be made in base of the pyramid markets.
b.
are based almost exclusively in the top tier.
c.
face little competition from emerging markets at any level of the pyramid.
d.
tend to target the population at the base of the pyramid.
ANSWER:
a
50. GE developed a portable electrocardiograph machine originally for doctors in India and China that is now being sold in the United States at a significantly lower price than comparable products. This product is an example of
a.
foreign direct investment.
b.
reverse innovation.
c.
a black swan strategy.
d.
intended strategy.
ANSWER:
b
51. MNEs have found that
a.
the strategy that works in their domestic market will most likely work best in foreign markets.
b.
tailoring strategies for particular markets is costly and often ineffective.
c.
it is ineffective to design advertising that appeals to worldwide values and interests.
d.
strategies targeted to emerging markets work best in developed markets as well.
ANSWER:
c
52. It is worthwhile to study global strategy, even if one doesn't desire to become a consultant, because approximately _____ million people worldwide are employed by foreign-owned firms, including _____ Americans.
a.
18; 1
b.
18; 7
c.
80; 7
d.
80; 18
ANSWER:
c
53. Which of the following statements applies to the concept of strategy?
a.
It dates back to 500 B.C. and the work of the strategist Sun Tzu of China.
b.
The first book about it was authored by Napoleon regarding military tactics.
c.
In business competition its principles distinctly differ from military operations.
d.
It is a fairly recent concept.
ANSWER:
a
54. A hallmark of theory building and development is
a.
the outcome of a test.
b.
replication.
c.
intuition.
d.
consensus.
ANSWER:
b
55. Essentially strategy is
a.
a rulebook.
b.
a blueprint.
c.
a set of programmed instructions.
d.
a set of flexible actions.
ANSWER:
d
56. Strategic management essentially
a.
follows a one-size-fits-all philosophy.
b.
is a military concept rather than a business concept.
c.
defines the way a firm competes successfully from a “big picture” perspective.
d.
provides a set of instructions that can apply across all types of firms.
ANSWER:
c
57. The school of thought that views strategy as the outcome of rigorous formal planning is based on
a.
the work of Carl von Clausewitz, a Prussian military strategist.
b.
Sun Tzu’s book The Art of War.
c.
Mintzberg’s idea of bottom-up feedback.
d.
Liddell Hart’s set of goal-oriented actions.