Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Medium
Learning Objective: 01-02 Understand the role retailers play in the distribution channel and the functions they perform.
Topic: 01-03 Functions performed by retailers
15. Which of the following is NOT an example of how retailers provide services aimed to enhance the customer's perception of value?
A. Clean washrooms
B. Payment by debit cards
C. Trained salespeople to answer questions
D. Well-lit parking lots
E. Deep assortment of products
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-02 Understand the role retailers play in the distribution channel and the functions they perform.
Topic: 01-03 Functions performed by retailers
16. One of the functions retailers undertake to increase the customer's perception of value is providing services. Which of the following would be an example of that activity?
A. Ignoring the competition
B. Increasing employee theft
C. Performing a situation analysis
D. Selling on the Internet as an additional channel
E. Creating a new media advertisement
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Medium
Learning Objective: 01-02 Understand the role retailers play in the distribution channel and the functions they perform.
Topic: 01-03 Functions performed by retailers
17. A credit union holds and maintains detailed records of the banking activities of its members. Each quarter, the credit union provides its members a printout of banking activities, information about low rate loans and pre-owned automobiles. By contacting its members on a regular basis, the credit union is engaging in the business function of:
A. breaking bulk.
B. holding inventory.
C. providing assortments.
D. providing services.
E. vertical integration.
Maintaining records and informing members are services.
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Easy
Learning Objective: 01-02 Understand the role retailers play in the distribution channel and the functions they perform.
Topic: 01-03 Functions performed by retailers
18. Retailing is the nation's largest industry in terms of:
A. community involvement
B. competition
C. employment
D. promotions
E. variety
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-03 Know the economic significance of retailing in Canada.
Topic: 01-06 Retail sales in Canada
19. Provinces with the highest retail sales in order are:
A. Ontario, British Columbia, Quebec, and Alberta.
B. Ontario, Alberta, Quebec, and British Columbia.
C. Alberta, Atlantic Canada, Ontario, British Columbia, and Quebec.
D. Ontario, Quebec, British Columbia and Alberta.
E. Quebec, British Columbia, Prairies, Ontario, and Atlantic Canada.
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Medium
Learning Objective: 01-03 Know the economic significance of retailing in Canada.
Topic: 01-06 Retail sales in Canada
20. Large retail chains dominate many segments in the Canadian marketplace. The top 100 retail organizations still control _______percent of the non-automotive retail sales.
A. 100
B. 75
C. 50
D. 10
E. 5
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Medium
Learning Objective: 01-03 Know the economic significance of retailing in Canada.
Topic: 01-06 Retail sales in Canada
21. The competition between the same types of retailers is called:
A. indirect competition
B. intertype competition
C. intratype competition
D. scrambled merchandising
E. vertical integration
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-05 Discuss different types of decisions retail managers make.
Topic: 01-12 Understanding the world of retailing
22. Which of the following would be an example of intratype competitors?