Chapter 01
Introduction to the World of Retailing
Multiple Choice Questions
1. The largest sectors in terms of retail sales are:
A. General merchandise and Clothing
B. Pharmacies and Building supplies
C. Food, Beverage, and Automotive
D. Furniture and Pharmacies
E. Automotive and Building supplies
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Medium
Learning Objective: 01-03 Know the economic significance of retailing in Canada.
Topic: 01-06 Retail sales in Canada
2. Retail managers must make complex decisions including all of the following EXCEPT:
A. Target markets
B. Retail locations
C. Merchandise and services offerings
D. Mission statement
E. Training and motivating sales associates
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Medium
Learning Objective: 01-05 Discuss different types of decisions retail managers make.
Topic: 01-13 Developing a retail strategy
3. What is retailing?
A. It is the set of business activities that adds value to the products and services sold to consumers for their personal or family use
B. It is the merchandising component of the retail mix
C. It is the strategy retailers and vendors use to get products into the stores
D. It is the process of offering products in smaller quantities for consumer consumption patterns
E. It is the ability to offer enough variety in a store to encourage one-stop shopping
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-01 Define retailing.
Topic: 01-01 What is Retailing
4. Which of the following businesses would be considered a retailer?
A. Your local hair salon
B. Air Canada
C. Tim Hortons
D. Canadian Tire
E. Your local hair salon, Air Canada, Tim Hortons, and Canadian Tire
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Medium
Learning Objective: 01-01 Define retailing.
Topic: 01-01 What is Retailing
5. Which of the following is most likely to be considered a retailer?
A. A cyber-security firm
B. A university
C. A marketing agency
D. A long-haul freight transportation logistics provider
E. A commercial realtor
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Medium
Learning Objective: 01-01 Define retailing.
Topic: 01-01 What is Retailing
6. A retailer's role in the distribution channel is to:
A. act as the liaison between manufacturers and wholesalers
B. buy merchandise exclusively from the manufacturers
C. negotiate with consumers through a series of focus groups
D. satisfy the needs of the consumers
E. sell to wholesalers
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-02 Understand the role retailers play in the distribution channel and the functions they perform.
Topic: 01-02 A retailer's role in a distribution channel
7. What best describes firms that perform more than one set of activities in the distribution channel?
A. Channel diversification
B. Distribution channel
C. Horizontal integration
D. Vertical development
E. Vertical integration
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-02 Understand the role retailers play in the distribution channel and the functions they perform.
Topic: 01-02 A retailer's role in a distribution channel
8. Prior Snowboards located in Whistler, B.C. manufactures many of the snowboards it sells in its retail outlet at its own factory in Canada. Prior Snowboards is practising:
A. demographic marketing.
B. globalization.
C. product-related marketing.
D. vertical integration.
E. wholesaling.
Because the retail chain owns its own manufacturing facility, it is an example of vertical integration.
Introduction to the World of Retailing
Multiple Choice Questions
1. The largest sectors in terms of retail sales are:
A. General merchandise and Clothing
B. Pharmacies and Building supplies
C. Food, Beverage, and Automotive
D. Furniture and Pharmacies
E. Automotive and Building supplies
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Medium
Learning Objective: 01-03 Know the economic significance of retailing in Canada.
Topic: 01-06 Retail sales in Canada
2. Retail managers must make complex decisions including all of the following EXCEPT:
A. Target markets
B. Retail locations
C. Merchandise and services offerings
D. Mission statement
E. Training and motivating sales associates
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Medium
Learning Objective: 01-05 Discuss different types of decisions retail managers make.
Topic: 01-13 Developing a retail strategy
3. What is retailing?
A. It is the set of business activities that adds value to the products and services sold to consumers for their personal or family use
B. It is the merchandising component of the retail mix
C. It is the strategy retailers and vendors use to get products into the stores
D. It is the process of offering products in smaller quantities for consumer consumption patterns
E. It is the ability to offer enough variety in a store to encourage one-stop shopping
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-01 Define retailing.
Topic: 01-01 What is Retailing
4. Which of the following businesses would be considered a retailer?
A. Your local hair salon
B. Air Canada
C. Tim Hortons
D. Canadian Tire
E. Your local hair salon, Air Canada, Tim Hortons, and Canadian Tire
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Medium
Learning Objective: 01-01 Define retailing.
Topic: 01-01 What is Retailing
5. Which of the following is most likely to be considered a retailer?
A. A cyber-security firm
B. A university
C. A marketing agency
D. A long-haul freight transportation logistics provider
E. A commercial realtor
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Medium
Learning Objective: 01-01 Define retailing.
Topic: 01-01 What is Retailing
6. A retailer's role in the distribution channel is to:
A. act as the liaison between manufacturers and wholesalers
B. buy merchandise exclusively from the manufacturers
C. negotiate with consumers through a series of focus groups
D. satisfy the needs of the consumers
E. sell to wholesalers
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-02 Understand the role retailers play in the distribution channel and the functions they perform.
Topic: 01-02 A retailer's role in a distribution channel
7. What best describes firms that perform more than one set of activities in the distribution channel?
A. Channel diversification
B. Distribution channel
C. Horizontal integration
D. Vertical development
E. Vertical integration
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-02 Understand the role retailers play in the distribution channel and the functions they perform.
Topic: 01-02 A retailer's role in a distribution channel
8. Prior Snowboards located in Whistler, B.C. manufactures many of the snowboards it sells in its retail outlet at its own factory in Canada. Prior Snowboards is practising:
A. demographic marketing.
B. globalization.
C. product-related marketing.
D. vertical integration.
E. wholesaling.
Because the retail chain owns its own manufacturing facility, it is an example of vertical integration.