A. Walmart and Target
B. Sears and La Senza
C. IGA and Shoppers Drug Mart
D. Future Shop and eBay
E. Loblaws and Amazon.ca
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-05 Discuss different types of decisions retail managers make.
Topic: 01-12 Understanding the world of retailing
23. Best Buy (electronics) and Future Shop (electronics) are what type of competitors?
A. indirect
B. intratype
C. intertype
D. vertical
E. horizontal
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Medium
Learning Objective: 01-05 Discuss different types of decisions retail managers make.
Topic: 01-12 Understanding the world of retailing
24. Which of the following would be an intratype competitor for an IGA supermarket?
A. Walmart
B. Subway
C. Loblaws
D. Shoppers Drug Mart
E. Old Navy
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-05 Discuss different types of decisions retail managers make.
Topic: 01-12 Understanding the world of retailing
25. What is variety?
A. Variety is the number of different merchandise categories within a store
B. Variety is the number of different SKU's within a merchandise category
C. Variety is the number of different items in a category
D. Variety is another term for scrambled merchandising
E. Variety is the number of different facets of the business plan
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-05 Discuss different types of decisions retail managers make.
Topic: 01-13 Developing a retail strategy
26. When McDonald's opened its first restaurant, a hungry patron could order a hamburger, French fries and a shake. In those early years, McDonald's did not offer much:
A. assortment
B. product depth
C. quantity
D. value
E. variety
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Medium
Learning Objective: 01-05 Discuss different types of decisions retail managers make.
Topic: 01-13 Developing a retail strategy
27. Indigo stores sell Godiva chocolates. By selling such products, Indigo is:
A. offering a good merchandise mix
B. offering what the market demands
C. offering deep product assortments
D. practicing intratype competition
E. practicing scrambled merchandising
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Medium
Learning Objective: 01-05 Discuss different types of decisions retail managers make.
Topic: 01-13 Developing a retail strategy
28. The offering of merchandise not typically associated with the store type is called:
A. channel conflict
B. intratype competition
C. product diversification
D. scrambled merchandising
E. vertical differentiation
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-05 Discuss different types of decisions retail managers make.
Topic: 01-13 Developing a retail strategy
29. Delia was delighted to see that the local Shoppers Drug Mart carried milk, bread, and snacking crackers. Her delight indicates the retailer is practising:
A. a deep product assortment.
B. an acceptable merchandising mix.
C. a retail mix.
D. scrambled merchandising.
E. this type of intratype competition.
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Medium
Learning Objective: 01-05 Discuss different types of decisions retail managers make.
Topic: 01-13 Developing a retail strategy
30. Scrambled merchandising increases:
A. vertical integration
B. intertype competition
C. concentric diversification
D. horizontal integration
E. intratype competition
Accessibility: Keyboard Navigation
Blooms: Remember