C. loyalty rewards.
D. consumer data.
E. market awareness.
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-05 Discuss different types of decisions retail managers make.
Topic: 01-14 Implementing the retail strategy
59. Voluntary actions taken by a company to address the ethical, social, and environmental impacts of its business operations and the concerns of its stakeholders is known as ___________.
A. corporate social responsibility
B. customer relationship management
C. corporate charitable donations
D. corporate giving
E. social enterprise
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-02 Understand the role retailers play in the distribution channel and the functions they perform.
Topic: 01-04 Social and Economic Significance of Retailing
60. Firms typically go through several stages before they fully integrate corporate social responsibility into their strategy. Choose the stage that best relates to retailers that engage only in CSR activities required by law.
A. First stage
B. Second stage
C. Third stage
D. Fourth stage
E. Fifth stage
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-02 Understand the role retailers play in the distribution channel and the functions they perform.
Topic: 01-04 Social and Economic Significance of Retailing
61. Firms typically go through several stages before they fully integrate corporate social responsibility into their strategy. Choose the stage that best relates to retailers that might reduce the energy consumption of its stores just because doing so costs less.
A. First stage
B. Second stage
C. Third stage
D. Fourth stage
E. Fifth stage
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-02 Understand the role retailers play in the distribution channel and the functions they perform.
Topic: 01-04 Social and Economic Significance of Retailing
62. Firms typically go through several stages before they fully integrate corporate social responsibility into their strategy. Choose the stage that best relates to retailers that operate responsibly because they believe this is the "right thing" to do.
A. First stage
B. Second stage
C. Third stage
D. Fourth stage
E. Fifth stage
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-02 Understand the role retailers play in the distribution channel and the functions they perform.
Topic: 01-04 Social and Economic Significance of Retailing
63. Firms typically go through several stages before they fully integrate corporate social responsibility into their strategy. Choose the stage that best relates to retailers that engage in socially and environmentally responsible actions because they believe these activities must be done for the "well being" of everyone.
A. First stage
B. Second stage
C. Third stage
D. Fourth stage
E. Fifth stage
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-02 Understand the role retailers play in the distribution channel and the functions they perform.
Topic: 01-04 Social and Economic Significance of Retailing
64. This occurs when a manufacturer undertakes retailing activities.
A. Forward integration
B. Backward integration
C. Market expansion
D. Cross functional services
E. Warehousing
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-02 Understand the role retailers play in the distribution channel and the functions they perform.
Topic: 01-02 A retailer's role in a distribution channel
Short Answer Questions
65. Best Buy purchases many of its music products, household items and entertainment items by the truckload, then sells them in smaller quantities to its stores where consumers are allowed to buy them one at a time. What business function is Best Buy performing?