109.
Fast Food, Inc. views marketing as the process of finding and retaining profitable customers by providing them with the food they want. Fast Food, Inc. practices societal marketing.
Page Ref: 33
AACSB: Analytic Skills
Skill: Application
Objective: 1-3
Difficulty: Hard
110.
Large-scale marketing approaches that foster two-way customer relationships are made possible by new communication technologies.
Page Ref: 39
AACSB: Use of Information Technology
Skill: Concept
Objective: 1-4
Difficulty: Moderate
111.
Briefly compare and contrast the concepts of needs, wants, and demands and provide examples to illustrate your answer. How do these three concepts relate to marketing practices?
Page Ref: 28
AACSB:
Skill: Concept
Objective: 1-2
Difficulty: Moderate
112.
Explain how and why marketers go beyond selling a product or service to create brand experiences.
Page Ref: 28-29
AACSB:
Skill: Concept
Objective: 1-2
Difficulty: Moderate
113.
Compare the selling and marketing concepts, listing the key components of each philosophy.
Page Ref: 32
AACSB:
Skill: Concept
Objective: 1-3
Difficulty: Moderate
114.
Briefly explain the societal marketing concept. Give an example of an organization that has effectively used the societal marketing concept.
Page Ref: 33
AACSB: Ethical Understanding and Reasoning Abilities
Skill: Concept
Objective: 1-3
Difficulty: Moderate
115.
Define Customer Relationship Management and explain its associated tools and levels of relationships.
Page Ref: 26-28
AACSB:
Skill: Concept
Objective: 1-4
Difficulty: Moderate
116.
Explain why the aim of customer relationship management is to create not just customer satisfaction, but also customer delight.
Page Ref: 35
AACSB:
Skill: Concept
Objective: 1-4
Difficulty: Moderate
117.