Objective: 1-4
Difficulty: Easy
101.
The meaning of value is perceived identically by all consumers.
Page Ref: 35
AACSB:
Skill: Concept
Objective: 1-4
Difficulty: Easy
102.
Many companies now use customer profitability analysis to identify and weed out unprofitable customers.
Page Ref: 38
AACSB:
Skill: Concept
Objective: 1-4
Difficulty: Moderate
103.
Customer-managed relationships are marketing relationships that are controlled by customers, therefore, they are of no significance to marketers.
Page Ref: 39
AACSB:
Skill: Concept
Objective: 1-4
Difficulty: Moderate
104.
In consumer-generated marketing, marketers play a bigger role in shaping consumers' brand experiences and those of others.
Page Ref: 40
AACSB:
Skill: Concept
Objective: 1-4
Difficulty: Moderate
105.
To increase its "share of customer," a firm concentrates on retaining as many customers as possible over its lifetime.
Page Ref: 43
AACSB:
Skill: Concept
Objective: 1-4
Difficulty: Easy
106.
The new digital world makes it easy for consumers to take marketing content, that once lived only in advertising, with them wherever they go and share it with friends.
Page Ref: 47
AACSB: Use of Information Technology
Skill: Concept
Objective: 1-5
Difficulty: Moderate
107.
An experience such as a vacation can be defined as a market offering.
Page Ref: 28
AACSB:
Skill: Concept
Objective: 1-2
Difficulty: Easy
108.
The production concept and the product concept are marketing management orientations that are more likely to lead to marketing myopia.
Page Ref: 32-33
AACSB:
Skill: Concept
Objective: 1-3
Difficulty: Moderate