societal marketing
B)
marketing
C)
product
D)
production
E)
selling
Page Ref: 32
AACSB:
Skill: Concept
Objective: 1-3
Difficulty: Easy
22.
Which of the following is the aim of the product concept?
A)
focus on the target market and make products that meet those customers' demands
B)
focus on making continuous product improvements
C)
market only those products with high customer appeal
D)
improve the marketing of a firm's best products
E)
ensure that product promotion has the highest priority
Page Ref: 32
AACSB:
Skill: Concept
Objective: 1-3
Difficulty: Moderate
23.
Which of the following statements is true of the selling concept?
A)
It follows the customer-centered sense-and-respond philosophy.
B)
It is typically practiced with unsought goods.
C)
It takes an outside-in perspective.
D)
It requires minimum promotion efforts.
E)
It creates long-term, profitable customer relationships.
Page Ref: 32
AACSB:
Skill: Concept
Objective: 1-3
Difficulty: Moderate
24.
Which of the following marketing orientations calls for aggressive promotional efforts and focuses on creating transactions rather than long-term customer relationships?
A)
the marketing concept
B)
the selling concept
C)
the societal marketing concept
D)
the product concept
E)
the production concept
Page Ref: 32
AACSB:
Skill: Concept
Objective: 1-3
Difficulty: Easy
25.
Which of the following marketing orientations holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do?