A)
the selling concept
B)
the production concept
C)
the societal marketing concept
D)
the marketing concept
E)
the product concept
Page Ref: 32
AACSB:
Skill: Concept
Objective: 1-3
Difficulty: Easy
26.
Which of the following follows a customer-centered "sense-and-respond" philosophy rather than a product-centered "make-and-sell" philosophy?
A)
the marketing concept
B)
the production concept
C)
market segmentation
D)
marketing myopia
E)
the inside-out perspective
Page Ref: 32
AACSB:
Skill: Concept
Objective: 1-3
Difficulty: Easy
27.
A firm that uses the selling concept takes a(n) ________ approach.
A)
customer-driven
B)
outside-in
C)
societal marketing
D)
niche marketing
E)
inside-out
Page Ref: 32
AACSB:
Skill: Concept
Objective: 1-3
Difficulty: Easy
28.
The marketing concept that starts with a well-defined market, focuses on customer needs, and integrates all the marketing activities that affect customers takes a(n) ________.
A)
telling-and-selling approach
B)
product-centered make-and-sell philosophy
C)
inside-out perspective
D)
consumer-generated marketing approach
E)
outside-in perspective
Page Ref: 32
AACSB:
Skill: Concept
Objective: 1-3
Difficulty: Easy
29.
The selling concept is typically practiced ________.
A)
with goods that buyers normally do not think of buying