Business Statistics: For Contemporary Decision Making 3rd Canadian Edition by Ken Black Test bank

compare the four different levels of data: nominal, ordinal, interval, and ratio.
Section Reference: 1.2 Variables, Data and Data Measurement
Introduction to Statistics  1 - 34

Blooms: Knowledge
AACSB: Analytic
94. A marketing survey is conducted to discover the potentiality of several new products. A
series of focus groups is used to conduct this survey. At the end of one of the sessions, the
group members are asked to rank the remaining eight products in order of desirability. A one
indicates the most favoured product and an eight is awarded to the least desirable. These
numbers are examples of which level of data?
a) interval level
b) ordinal level
c) nominal level
d) ratio level
e) relative level
Answer: b
Difficulty: Easy
Learning Objective: Explain the difference between variables, measurement, and data, and
compare the four different levels of data: nominal, ordinal, interval, and ratio.
Section Reference: 1.2 Variables, Data and Data Measurement
Blooms: Knowledge
AACSB: Analytic
95. A business is attempting to find the best small town in Canada in which to relocate. As part
of the investigation, the elevations of all small towns in Canada are researched. Some towns
are located high in the Rockies with elevations over 2,000 metres. There are even some towns
located in the Maritimes with elevations below sea level. These elevations can best be
described as which level of data?
a) interval level
b) ordinal level
c) nominal level
d) ratio level
e) relative level
Answer: a
Difficulty: Medium
Learning Objective: Explain the difference between variables, measurement, and data, and
compare the four different levels of data: nominal, ordinal, interval, and ratio.
Section Reference: 1.2 Variables, Data and Data Measurement
Blooms: Knowledge
AACSB: Analytic
96. You are the owner of a camping site and want to evaluate the feasibility of opening earlier
during the year. For this analysis, you obtain the average maximum and minimum local daily
temperatures for early spring. This is an example of _______.
a) interval level data
b) ordinal level data
1 - 35  test bank for Business Statistics, Third Canadian Edition

c) nominal level data
d) ratio level data
e) relative level data
Ans: a
Difficulty: Easy
Learning Objective: Explain the difference between variables, measurement, and data, and
compare the four different levels of data: nominal, ordinal, interval, and ratio.
Section Reference: 1.2 Variables, Data and Data Measurement
Bloom’s level: Comprehension
AACSB: Analytic
97. You are the owner of a camping site and want to estimate the average age of your
customers. For this purpose, you select a representative sample of your clients and offer them a
discount on their next visit as compensation for filling out a short questionnaire that includes
relevant age intervals. The average age of your customers being estimated through these
responses is:
a) a measurement
b) data
c) a statistic
d) a parameter
e) a census
Ans: d
Difficulty: Medium
Learning Objective: Explain the difference between variables, measurement, and data, and
compare the four different levels of data: nominal, ordinal, interval, and ratio.
Section Reference: 1.2 Variables, Data and Data Measurement
Bloom’s level: Comprehension
AACSB: Analytic
98. You are the owner of a camping site and want to estimate the average age of your
customers. For this purpose, you select a representative sample of your clients and offer them a
discount on their next visit as compensation for filling out a short questionnaire that includes
relevant age intervals. The average age of the customers who fill out the questionnaire is:
a) a measurement
b) data
c) a statistic
d) a parameter
e) a census
Ans: c
Difficulty: Medium
Learning Objective: Explain the difference between variables, measurement, and data, and
compare the four different levels of data: nominal, ordinal, interval, and ratio.
Section Reference: 1.2 Variables, Data and Data Measurement
Bloom’s level: Comprehension
AACSB: Analytic
Introduction to Statistics  1 - 36

99. You are the owner of a camping site and want to estimate the average age of your
customers. For this purpose, you select a representative sample of your clients and offer them a
discount on their next visit as compensation for filling out a short questionnaire that includes
relevant age intervals: “Your age is (a) 30 or younger, (b) 30 to 40, (c) 40 to 50, (c) 50 to 60, (d)
60 or older.” This is an example of _______.
a) interval level data