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Principles of Marketing 18th global edition by Philip T. Kotler Test bank

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C. guarantor role
 
D. agency role
 
E. policy role
 
58.Which of the following is not a current trend in the banking industry? 
 


A. The number of banks is declining
 
B. The number of bank branches is declining
 
C. The number of bank services is increasing
 
D. The number of bank competitors is increasing
 
E. Bank industry convergence
 
59.Which of the following types of banks would most likely offer the largest number of financial services virtually? 
 


A. A retail bank
 
B. A community bank
 
C. A commercial bank
 
D. A universal bank
 
E. An international bank
 
60.The phenomenon of convergence refers to: 
 


A. financial service firms expanding into other product lines.
 
B. firms reducing their product lines.
 
C. bank merger activity.
 
D. globalization in banking.
 
E. technological innovation in banking.
 
61.Bank equipment leasing activity involves: 
 


A. a bank leasing its office facilities instead of buying.
 
B. a bank buying equipment and then leasing the item to a customer.
 
C. a customer buying equipment and then leasing it to a bank.
 
D. a bank leasing computer equipment.
 
E. None of the options are correct.
 
62.Wholesale banks are those banks that: 
 


A. sell at a discount relative to all commercial banks.
 
B. only make loans to the wholesale industry.
 
C. lend almost exclusively to farmers.
 
D. serve corporations and government.
 
E. have only retail customers.
 
63.Jonathan Robbins has an account in a bank that does not have a physical branch. Jonathan does all of his banking business over the Internet. What type of bank does Jonathan have his account at? 
 


A. Virtual Bank
 
B. Mortgage Bank
 
C. Community Bank
 
D. Minority banks
 
E. None of the options are correct.
 
64.The Edmond National Bank serves only the City of Edmond, Oklahoma and concentrates on providing the best possible service to this city. What type of bank is this most likely to be? 
 


A. Virtual Bank
 
B. Mortgage Bank
 
C. Community Bank
 
D. Bankers' banks
 
E. None of the options are correct.
 
65.The Charleston Southern Bank makes loans for families to purchase new and existing homes but does not take deposits. What type of bank is this most likely to be? 
 


A. Virtual Bank
 
B. Mortgage Bank
 
C. Community Bank
 
D. Merchant banks
 
E. None of the options are correct.
 
66.Which of the following is considered a fringe bank? 
 


A. Community Bank
 
B. Wholesale Bank
 
C. Merchant Bank
 
D. Payday Lender
 
E. None of the options are correct.
 
67.During the middle ages, banks encountered religious opposition because: 
 


A. loans to the poor often carried high interest rates.
 
B. loans and deposits were primarily for wealthy customers.
 
C. the Industrial Revolution demanded new methods of making payments and obtaining credit.
 
D. savings and wealth were lost due to war, theft, and expropriation by governments.
 
E. All of the options are correct.
 
68.Religious opposition decreased during the Renaissance because: 
 


A. loans to the poor often carried high interest rates.
 
B. loans and deposits primarily consisted of wealthy customers.
 
C. the Industrial Revolution demanded new methods of making payments and obtaining credit.
 
D. savings and wealth were lost due to war, theft, and expropriation by governments.
 
E. All of the options are correct.
 
69.Banks like the Medici Bank in Italy and the Hochstetter Bank in Germany were successful because __________ and they responded well to these new needs. 
 

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