AACSB: Analytic
Blooms: Remember
Difficulty Level: 1 Easy
Learning Objective: 01-02 The changing face of U.S. business
Topic: The Internationalization of U.S. Business
33.Which of the following is true regarding the impact of globalization on domestic markets in the United States?
A. Companies with only domestic markets have been able to sustain their customary rates of growth.
B. Multinational companies are making more profits from their domestic operations compared to their earnings from the foreign markets.
C. Only multinational companies with large production facilities have succeeded in the international markets.
D. The domestic companies have reduced their manufacturing employment more than the US multinationals.
E. Multinational manufacturing companies in all industries and sizes have outperformed their domestic counterparts.
Companies with only domestic markets have found increasing difficulty in sustaining their customary rates of growth, and many are seeking foreign markets in which to expand. Companies with foreign operations find that foreign earnings are making an important overall contribution to total corporate profits. Multinationals of all sizes and in all industries outperformed their strictly domestic U.S. counterparts. Furthermore, U.S. multinationals reduced their manufacturing employment, both at home and abroad, more than domestic companies.
AACSB: Analytic
Blooms: Understand
Difficulty Level: 2 Medium
Learning Objective: 01-02 The changing face of U.S. business
Topic: The Internationalization of U.S. Business
34.Which of the following is an essential requirement for companies to succeed in international markets?
A. Binding strictly to their traditional methods of operations to succeed in international markets.
B. Focusing primarily on their production to meet the demands at home.
C. Venturing into multiple markets at once.
D. Committing themselves completely to foreign markets.
E. Focusing on improving the domestic market to invest the returns in international markets.
For firms venturing into international marketing for the first time and for those already experienced, the requirement is generally the same: a thorough and complete commitment to foreign markets and, for many, new ways of operating.
AACSB: Analytic
Blooms: Understand
Difficulty Level: 2 Medium
Learning Objective: 01-02 The changing face of U.S. business
Topic: The Internationalization of U.S. Business
35._____ is the performance of business activities designed to plan, price, promote, and direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit.
A. Internal marketing
B. Importing
C. Corporate management
D. International marketing
E. Domestic trade
International marketing is the performance of business activities designed to plan, price, promote, and direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit.
AACSB: Analytic
Blooms: Remember
Difficulty Level: 1 Easy
Learning Objective: 01-02 The changing face of U.S. business
Topic: International Marketing Defined
36.Which of the following is the most critical difference between domestic marketing and international marketing?
A. The difference in marketing principles being followed.
B. The different concepts of marketing.
C. The change in marketing goals.
D. The environment in which marketing plans must be implemented.
E. The basic processes used to market products and services.
The difference lies not with different concepts of marketing but with the environment within which marketing plans must be implemented. The uniqueness of foreign marketing comes from the range of unfamiliar problems and the variety of strategies necessary to cope with different levels of uncertainty encountered in foreign markets.
AACSB: Analytic
Blooms: Remember
Difficulty Level: 2 Medium
Learning Objective: 01-02 The changing face of U.S. business
Topic: International Marketing Defined
37.Which of the following elements in the marketing environment poses a challenge to both domestic and international marketers due to its uncontrollable nature?