A. Price
B. Promotion
C. Research activities
D. Political/legal forces
E. Channels of distribution
Political/legal forces represent the uncontrollable element that domestic and international marketers need to consider. Refer to Exhibit 1.3-The International Marketing Task.
AACSB: Analytic
Blooms: Remember
Difficulty Level: 1 Easy
Learning Objective: 01-03 The scope of the international marketing task
Topic: The International Marketing Task
38.Which of the following is a controllable element for an international marketer?
A. Level of technology
B. Geography and infrastructure
C. Channels of distribution
D. Cultural forces
E. Structure of distribution
Channels of distribution represent a controllable element for an international marketer. Refer to Exhibit 1.3-The International Marketing Task.
AACSB: Analytic
Blooms: Remember
Difficulty Level: 1 Easy
Learning Objective: 01-03 The scope of the international marketing task
Topic: The International Marketing Task
39.Which of the following is an uncontrollable element for an international marketer?
A. Firm characteristics
B. Promotion
C. Price
D. Research
E. Level of technology
The uncontrollable elements of the foreign environment are political/legal forces, economic forces, competitive forces, level of technology, structure of distribution, geography and infrastructure, and cultural forces. Refer to Exhibit 1.3-The International Marketing Task.
AACSB: Analytic
Blooms: Remember
Difficulty Level: 1 Easy
Learning Objective: 01-03 The scope of the international marketing task
Topic: The International Marketing Task
40.For an international marketer, the _____ can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.
A. competitive structure
B. economic climate
C. structure of distribution
D. environmental factors
E. controllable elements
The controllable elements can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives. The controllable elements include product, price, promotion, distribution, and research activities.
AACSB: Analytic
Blooms: Remember
Difficulty Level: 2 Medium
Learning Objective: 01-03 The scope of the international marketing task
Topic: The International Marketing Task
41.Which of the following is an uncontrollable factor for a marketer in a domestic environment?
A. Firm characteristics
B. Competitive structure
C. Channels of distribution
D. Price of the product
E. Promotional measures
Competitive forces, political/legal forces, and economic climate are the three domestic uncontrollable elements in marketing. Refer to Exhibit 1.3-The International Marketing Task.
AACSB: Analytic
Blooms: Remember
Difficulty Level: 1 Easy
Learning Objective: 01-03 The scope of the international marketing task
Topic: The International Marketing Task
42.Which of the following political actions is likely to favor international marketing?
A. Placing trade embargo on Cuba owing to widespread political instability in the country.
B. U.S. government placing a trade ban on Libya for rampant terrorism.
C. Paraguay imposing low tariffs and tax rates for manufacturing industries.
D. Tariff hike for imports established by China.
E. U.S. government coupling human rights issues with foreign trade policy.
A political decision involving foreign policy can have a direct effect on a firm’s international marketing success. Conversely, positive effects occur when changes in foreign policy offer countries favored treatment. Low tariffs and lower interest rates encourage companies to invest in international markets.
AACSB: Reflective Thinking
Blooms: Apply
Difficulty Level: 2 Medium
Learning Objective: 01-03 The scope of the international marketing task
Topic: The International Marketing Task