Chapter 01
The Scope and Challenge of International Marketing
True / False Questions
1.For companies today, becoming international is a luxury only some can afford.
True False
2.Companies from Japan are the leading group of investors in the United States.
True False
3.International marketing involves selling of a company’s goods and services to consumers or users in more than one nation for a profit.
True False
4.The difference between domestic and international marketing lies in the different concepts of marketing.
True False
5.An international marketer must deal with at least two levels of uncontrollable uncertainty.
True False
6.The geography and infrastructure of a country are uncontrollable factors that influence the business decisions of a company in an international market.
True False
7.The uncontrollable factors affecting international marketing are limited to political forces, economic climate, and competitive structure.
True False
8.The level of technology in a country is an uncontrollable element for international marketers.
True False
9.The uncontrollable factors a company has to deal with decreases with the number of foreign markets in which it operates.
True False
10.The controllable elements can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.
True False
11.Political and legal forces, economic climate, and competition are some of the domestic environment’s controllable factors.
True False
12.The foreign policies of a country have a direct effect on a firm’s international marketing success.
True False
13.Abolition of apartheid in South Africa is an example of a positive uncontrollable element in an international marketing scenario.
True False
14.The business activities of international marketers are not affected by competition in their domestic market.
True False
15.The process of evaluating the uncontrollable elements in an international marketing program involves substantial doses of cultural, political, and economic shock.
True False
16.Level of technology remains unchanged across countries making it a fairly predictable factor in international marketing.
True False
17.Political and legal issues a company may face abroad are mitigated by the “alien status” of the company.
True False
18.The political details and the ramifications of political and legal events are often more transparent in a domestic situation than they are in a foreign market.
True False
19.The political and legal environment is a controllable element for international marketers because of their potent ability to lobby and influence legislation in foreign markets.
True False
20.In a broad sense, the uncontrollable elements of the foreign business environment constitute the culture.
True False
21.In dealing with unfamiliar markets, marketers must be aware of the frames of reference they are using in making their decisions.
True False
22.John refuses to buy Japanese products because he sees this as a way of selling out to a nation known for its aggressive behavior. John is using a self-reference criterion to make his decision.
True False
23.The self-reference criterion is closely related to ethnocentrism.
True False
24.Sam Watkins just ate cookies and, therefore, feels justified in refusing food offered by his Middle Eastern host. In this instance, Sam’s self-reference criterion has just saved him from making a cultural blunder.
The Scope and Challenge of International Marketing
True / False Questions
1.For companies today, becoming international is a luxury only some can afford.
True False
2.Companies from Japan are the leading group of investors in the United States.
True False
3.International marketing involves selling of a company’s goods and services to consumers or users in more than one nation for a profit.
True False
4.The difference between domestic and international marketing lies in the different concepts of marketing.
True False
5.An international marketer must deal with at least two levels of uncontrollable uncertainty.
True False
6.The geography and infrastructure of a country are uncontrollable factors that influence the business decisions of a company in an international market.
True False
7.The uncontrollable factors affecting international marketing are limited to political forces, economic climate, and competitive structure.
True False
8.The level of technology in a country is an uncontrollable element for international marketers.
True False
9.The uncontrollable factors a company has to deal with decreases with the number of foreign markets in which it operates.
True False
10.The controllable elements can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.
True False
11.Political and legal forces, economic climate, and competition are some of the domestic environment’s controllable factors.
True False
12.The foreign policies of a country have a direct effect on a firm’s international marketing success.
True False
13.Abolition of apartheid in South Africa is an example of a positive uncontrollable element in an international marketing scenario.
True False
14.The business activities of international marketers are not affected by competition in their domestic market.
True False
15.The process of evaluating the uncontrollable elements in an international marketing program involves substantial doses of cultural, political, and economic shock.
True False
16.Level of technology remains unchanged across countries making it a fairly predictable factor in international marketing.
True False
17.Political and legal issues a company may face abroad are mitigated by the “alien status” of the company.
True False
18.The political details and the ramifications of political and legal events are often more transparent in a domestic situation than they are in a foreign market.
True False
19.The political and legal environment is a controllable element for international marketers because of their potent ability to lobby and influence legislation in foreign markets.
True False
20.In a broad sense, the uncontrollable elements of the foreign business environment constitute the culture.
True False
21.In dealing with unfamiliar markets, marketers must be aware of the frames of reference they are using in making their decisions.
True False
22.John refuses to buy Japanese products because he sees this as a way of selling out to a nation known for its aggressive behavior. John is using a self-reference criterion to make his decision.
True False
23.The self-reference criterion is closely related to ethnocentrism.
True False
24.Sam Watkins just ate cookies and, therefore, feels justified in refusing food offered by his Middle Eastern host. In this instance, Sam’s self-reference criterion has just saved him from making a cultural blunder.