85) Explain the concept of gamification and how companies are using this tool to reach a larger audience.
Answer: Gamification is the addition of game-playing aspects to an activity or a process with the goal of increasing user engagement, and it's a natural for social media and mobile devices. Foursquare's check-in competitions, in which the person who "checks in" using Foursquare the most times during a 60-day window is crowned the "mayor" of that location, are one of the best-known uses of gamification. Foursquare is an advertising platform that relies on user activity and user-generated content, and the game element encourages people to use the app more frequently.
On a customer-service system, the software rewards employees for increasing their productivity, meeting their service commitments to customers, and sharing knowledge with their colleagues. On several collaboration and brainstorming systems, gamification encourages people to make more connections, share ideas, and boost their influence within a community.
Gamification is also a key strategy for many companies trying to improve customer loyalty. Badgeville's Reputation Mechanics system boosts the profile of knowledgeable customers who share expertise on social media sites and other online forums.
LO: 1.5: List four general guidelines for using communication technology effectively.
AACSB: Information technology
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Discuss the challenges and importance of business communication
86) The accepted principles of conduct that govern behavior within a society are known as
A) laws.
B) social guidelines.
C) ethics.
D) protocols.
E) work rules.
Answer: C
Explanation: C) Ethics are the accepted principles of conduct that govern behavior within a society. Ethical behavior is a companywide concern, but because communication efforts are the public face of a company, they are subjected to rigorous scrutiny from regulators, legislators, investors, consumer groups, environmental groups, labor organizations, and stakeholders. While there is a great deal of overlap between laws, ethics, and social guidelines, they are not always the same thing. Protocols are procedures to help people follow laws, social guidelines, and ethics.
LO: 1.6: Define ethics, explain the difference between an ethical dilemma and an ethical lapse, and list six guidelines for making ethical communication choices.
AACSB: Ethical understanding and reasoning
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Describe best practices in team and interpersonal communication
87) Which of the following is not a characteristic of ethical communication?
A) It includes all relevant information.
B) It is intended to hide some negative information.
C) It is true in every sense.
D) It is not deceptive in any way.
E) It is not manipulative in any way.
Answer: B
Explanation: B) Ethical communication includes all relevant information, is true in every sense, and is not deceptive in any way. In contrast, unethical communication can distort the truth or manipulate audiences in a variety of ways. Examples of unethical communication include plagiarism, omitting essential information, selective misquoting, misrepresenting numbers, distorting visuals, and failing to respect privacy or information security needs. Both formal and informal communication should always include ethical communication.
LO: 1.6: Define ethics, explain the difference between an ethical dilemma and an ethical lapse, and list six guidelines for making ethical communication choices.
AACSB: Ethical understanding and reasoning
Difficulty: Moderate
Classification: Critical Thinking
Learning Outcome: Describe best practices in team and interpersonal communication
88) With the exception of ________, all of the following represent unethical communication.
A) using technical jargon
B) selective misquoting
C) distorting visuals
D) plagiarizing the work of others
E) omitting information that doesn't support your argument
Answer: A
Explanation: A) Unethical communication can distort the truth or manipulate audiences in a variety of ways. Examples of unethical communication include plagiarism, omitting essential information, selective misquoting, misrepresenting numbers, distorting visuals, and failing to respect privacy or information security needs. Jargon is the technical terminology of a special activity or group.
LO: 1.6: Define ethics, explain the difference between an ethical dilemma and an ethical lapse, and list six guidelines for making ethical communication choices.