B) Address the audience's wants and needs.
C) Use words, images, and designs that are familiar.
D) Consider audience expectations.
E) Ensure ease of use.
Answer: A
Explanation: A) The five ways to get the audience to notice your message is to 1) consider audience expectations, 2) ensure ease of use, 3) emphasize familiarity, 4) practice empathy, and 5) design for compatibility. The other answers are what the sender should do to get the audience to notice your message.
LO: 1.3: Describe the communication process model and the ways social media are changing the nature of business communication.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Discuss the challenges and importance of business communication
35) A corporate executive who's staked her reputation on an aggressive advertising strategy might use ________ and distort or ignore evidence that suggests the strategy isn't succeeding.
A) discrimination
B) misapprehension
C) selective perception
D) stereotypical receptivity
E) counterintuitive modeling
Answer: C
Explanation: C) In the phenomenon of selective perception, a person may distort or ignore any information that doesn't conform to his or her perception of reality.
LO: 1.3: Describe the communication process model and the ways social media are changing the nature of business communication.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Application
Learning Outcome: Discuss the challenges and importance of business communication
36) In order for audience members to respond appropriately to a business message, they must
A) remember the message.
B) be able to respond to the message.
C) be motivated to respond to the message.
D) do all of the above.
E) do none of the above—communication is a simple process that everyone is naturally good at.
Answer: D
Explanation: D) First, the recipient has to remember the message long enough to act on it. Second, the recipient has to be able to respond as you wish. Lastly, the recipient has to be motivated to respond. The other answers are only one part of what the audience must do to respond appropriately.
LO: 1.3: Describe the communication process model and the ways social media are changing the nature of business communication.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Discuss the challenges and importance of business communication
37) Most companies that embrace Business Communication 2.0
A) completely abandon the traditional approach to communication.
B) will eventually return to a 1.0 approach, since the technology turns out to be too complicated for most employees.
C) adopt a hybrid approach to communication, in which some messages follow the traditional model and others follow the 2.0 approach.
D) adopt a downward communication model.
E) follow a social model to communication.
Answer: C
Explanation: C) No company, no matter how enthusiastically it embraces Web 2.0, is going to be run by a social club. Instead, a hybrid approach is emerging in which some communications follow the traditional approach, while others follow the 2.0 approach. Business 2.0 is about both approaches to communication. Business 2.0 is not about being European or from any specific place.
LO: 1.3: Describe the communication process model and the ways social media are changing the nature of business communication.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Discuss the challenges and importance of business communication
38) The 2.0 approach to business communication differs from the traditional approach because it encourages audiences to
A) become active participants in the communication.
B) listen compliantly and passively.
C) absorb the information the sender shares.
D) remain aloof when communicating in business.
E) use introspection as the pathway to success.
Answer: A
Explanation: A) Traditional business messages are scripted by designated communicators, approved by someone in authority, distributed through selected channels, and delivered without modification to a passive audience. In the 2.0 approach, customers and other stakeholders are active participants who influence or take control of conversations.
LO: 1.3: Describe the communication process model and the ways social media are changing the nature of business communication.
AACSB: Written and oral communication