Instead of transmitting a fixed message, a sender in a social media environment initiates a conversation by sharing valuable information. This information is often revised and reshaped by the web of participants as they share it and comment on it. People can add to it or take pieces from it, depending on their needs and interests.
LO: 1.3: Describe the communication process model and the ways social media are changing the nature of business communication.
AACSB: Diverse and multicultural work environments
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Describe the opportunities and challenges of communicating in a diverse world
50) Briefly explain the concept of corporate culture.
Answer: Corporate culture is the mixture of values, traditions, and habits that give a company its atmosphere or personality. An organization's corporate culture can promote or stifle open communication.
LO: 1.3: Describe the communication process model and the ways social media are changing the nature of business communication.
AACSB: Diverse and multicultural work environments
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Describe the opportunities and challenges of communicating in a diverse world
51) What is selective perception?
Answer: Selective perception is the process of distorting or ignoring information that does not fit one's view of reality. It can become a barrier to effective listening.
LO: 1.3: Describe the communication process model and the ways social media are changing the nature of business communication.
AACSB: Ethical understanding and reasoning
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Describe best practices in team and interpersonal communication
52) Briefly explain the nature and importance of the final phase in the communication process.
Answer: The final phase in the communication process occurs when the receiver provides feedback for the sender. Feedback enables the sender to evaluate the effectiveness of the message.
LO: 1.3: Describe the communication process model and the ways social media are changing the nature of business communication.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Application
Learning Outcome: Discuss the challenges and importance of business communication
53) Briefly explain how social media have changed the way customers and other groups engage in business communication.
Answer: Social media tools such as blogs and social networks have transformed passive audiences into active participants by allowing them to share content, revise content, respond to content, or contribute new content.
LO: 1.3: Describe the communication process model and the ways social media are changing the nature of business communication.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Discuss the challenges and importance of business communication
54) Outline the eight steps of the communication process.
Answer: The first step in the communication process occurs when the sender has an idea and decides to share it. Second, the sender encodes the idea as a message that the receiver will understand. Third, the sender produces the message in a transmittable medium. Fourth, the sender transmits the message through a channel (such as a face-to-face conversation or an email). Fifth, the audience receives the message. Sixth, the audience decodes the message by extracting the idea from it. Seventh, the audience responds to the message. Eighth, the audience provides feedback that helps the sender evaluate the effectiveness of the communication effort.
LO: 1.3: Describe the communication process model and the ways social media are changing the nature of business communication.
AACSB: Written and oral communication
Difficulty: Difficult
Classification: Conceptual
Learning Outcome: Discuss the challenges and importance of business communication
55) Describe four common types of communication barriers.
Answer: Four common types of communication barriers are noise and distractions, competing messages, filters, and channel breakdowns. Noise and distractions can be both physical and emotional and are especially common due to the widespread habit of multitasking. Competing messages make it difficult to gain and keep your audience's attention and can result in information overload, which makes it difficult to distinguish between useful and useless information and increases workplace stress. Messages can be blocked or distorted by filters: any human or technological intervention between the sender and the receiver. Filtering can be intentional or unintentional. Finally, channel breakdowns occur when the channel you select fails to deliver your message at all.