Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Discuss the challenges and importance of business communication
39) Which of the following is an example of Business Communication 2.0 in action?
A) A manager sends out weekly newsletters to employees.
B) An electronics store invites customers to submit YouTube videos showing how to install home theater systems.
C) An advertising firm creates a television commercial for a local automobile dealer.
D) A small business owner rents sign space on neglected downtown buildings to promote revitalization efforts.
E) All of the above are examples of Business Communication 2.0.
Answer: B
Explanation: B) Inviting customers to submit how-to videos accomplishes several things. It provides useful information to new customers and allows existing customers to pay an important role in developing product and service enhancements. Such outcomes can convert curious shoppers into loyal customers.
LO: 1.3: Describe the communication process model and the ways social media are changing the nature of business communication.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Critical Thinking
Learning Outcome: Discuss the challenges and importance of business communication
40) Information overload is
A) a real problem that can lead to exhaustion and interfere with personal relationships.
B) a false condition concocted by workers who fear technology and its capabilities.
C) a condition that affects only those who work in high-tech jobs.
D) especially prevalent among elderly Americans.
E) an accepted aspect of mobile technology.
Answer: A
Explanation: A) The overuse or misuse of communication technology can lead to information overload, in which people receive more information than they can effectively process. Information overload makes it difficult to discriminate between useful and useless information, lowers productivity, and amplifies employee stress both on the job and at home—even to the point of causing health and relationship problems. Information overload has nothing to do with fear of technology. Anyone who uses a computer, a smart phone, or other advanced gadget is susceptible to information overload.
LO: 1.3: Describe the communication process model and the ways social media are changing the nature of business communication.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Synthesis
Learning Outcome: Discuss the challenges and importance of business communication
41) The ________ is the form a message takes and the ________ is the system used to deliver the message.
A) channel; medium
B) medium; channel
C) schema; pipeline
D) package; tunnel
E) schema; channel
Answer: B
Explanation: B) Think of the medium as the form a message takes (such as a Twitter update) and the channel as the system used to deliver the message (such as the Internet).
LO: 1.3: Describe the communication process model and the ways social media are changing the nature of business communication.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Discuss the challenges and importance of business communication
42) A manager hears the part of a message that supports his agenda, but doesn't seem to notice evidence that contradicts his point of view. The manager is engaging in
A) discrimination.
B) misreading.
C) selective perception.
D) stereotyping.
E) information overload.
Answer: C
Explanation: C) Selective perception occurs when a person hears what he or she "wants to hear." Listeners tend to tune out or fail to notice parts of communication that do not directly support their points of view. When they see or hear only their own point of view, they are engaging in selective perception.
LO: 1.3: Describe the communication process model and the ways social media are changing the nature of business communication.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Critical Thinking
Learning Outcome: Discuss the challenges and importance of business communication
43) Whereas traditional Business Communication tends to emphasize ________, Business Communication 2.0 focuses more on ________.
A) discussion; lecture
B) collaboration; isolation
C) control; influence
D) permission; intrusion
E) personal computing; social media
Answer: C
Explanation: C) Business Communication 2.0 recognizes that few audience members like to be dictated to with ironclad pronouncements. Business Communication 2.0 instead tries to influence the audience by allowing the audience to interact in the content of the message itself. When compared to traditional Business Communication, control is lost in Business Communication 2.0, but credibility and persuasiveness are usually gained.