Business Driven Information Systems 8th Edition by Paige Baltzan test bank

      
       A) cost advantages   
       B) damaged reputation
       C) new markets
       D) improved marketing campaigns
      

 

277)       Managers use four common tools to analyze competitive intelligence and develop competitive advantages. Which of the following is not one of these tools?

      
       A) three generic strategies     
       B) Five Forces Model
       C) first-mover advantage
       D) SWOT analysis
      

 

278)       The Victory Wireless store in Denver is currently offering a fabulous marketing strategy for potential new iPhone customers. Victory Wireless offers customers who purchase an iPhone with a 2-year subscription a free Otter phone case, car charger, ear phones, and speakers. In terms of Porter’s Five Forces Model, what is Victory Wireless attempting to achieve with this marketing strategy?

      
       A) increased buyer power
       B) increased substitute products
       C) decreased supplier power
       D) decreased buyer power
      

 

279)       Gina Brooks works for Aquarium Retail Services selling high-end salt water fish and tank supplies. Aquarium Retail Services is the current market leader in Gina’s city. Gina has recently been approached by Deep Blue Incorporated with an opportunity to run its corporate nation-wide marketing and sales division. Gina decides to jump at the opportunity. Deep Blue is attempting to gain a competitive________ by stealing its competitor’s key employees.

      
       A) power     
       B) entry barrier
       C) advantage
       D) loyalty
      

 

280)       The banking industry has implemented several competitive advantages including ATMs, online bill pay services, and electronic statements. Of course, these competitive advantages were quickly duplicated by any competitor that wanted to remain in the banking industry. These were all examples of seeking competitive advantages through

      
       A) acquiring new technology products and services.
       B) hiring new employees.
       C) reducing expenses.
       D) gaining invaluable feedback from customers.
      

 

281)       Michael Porter defined the Five Forces Model and the potential pressures that can hurt sales. Which of the following is not one of the potential pressures that can hurt sales?

      
       A) Suppliers can drive down profits by charging more for supplies.   
       B) New market entrants can steal potential investment capital.
       C) Substitute products can steal customers.
       D) Competition can steal customers.
      

 

282)       Kevin Campbell is an incoming freshman at your college. Kevin is frustrated by the cost of books, tuition, and expenses, and he needs to purchase a rather expensive laptop. In an effort to save money, Kevin begins a Facebook group finding other college students who need to purchase laptops. Soon, Kevin’s Facebook group has close to 100,000 students. Kevin decides to collectively approach different computer companies to see if his group qualifies for a special discount. What business strategy is Kevin using to purchase laptops?