B) focused strategy; cost advantage
C) cost advantage; primary value activities
D) cost advantage; product differentiation
337) What are the two main categories in a value chain analysis?
A) primary value activities and secondary value activities
B) primary value activities and support value activities
C) primary value activities and strengthening value activities
D) None of the answer choices are correct.
338) Which of the following is not considered a category within the primary value activities in a value chain analysis?
A) inbound logistics
B) firm infrastructure
C) operations
D) service
339) Which of the following is not considered a category within the support value activities in a value chain analysis?
A) technology development
B) outbound logistics
C) human resource management
D) firm infrastructure
340) What is the support value activity that provides employees with training, hiring, and compensation?
A) procurement
B) operations resource management
C) human resource management
D) firm infrastructure
341) Sandy Fiero works as the chief knowledge officer for Bend Lumbar Company. She has been given the responsibility to create a product or service that will bring an added value to its customers to increase the company’s revenue. Sandy determines that the best value she can add is by creating a service that offers free next-day shipping on any order over $50. Where in the value chain is Sandy adding value?
A) primary value activity outbound logistics
B) primary value activity inbound logistics
C) primary value activity marketing and sales
D) primary value activity operations
342) When evaluating the value chain, all of the following are included in the primary value activities except
A) inbound activities.
B) operations.
C) service.
D) MIS development.
343) When evaluating the value chain, which of the following is included in the support value activities?
A) inbound activities
B) marketing and sales
C) firm infrastructure
D) finance and sales
344) Which of the following decisions does a firm need to make as soon as it has identified the activities from the value chain that are bringing the highest added value to their customers?