322) If a business is following a focused strategy, then its competitive scope is
A) broad market.
B) narrow market.
C) broad range products.
D) broad range of services.
323) When applying Porter’s three generic strategies, Tiffany & Co. has a competitive scope and cost strategy that is
A) broad market, high cost.
B) narrow market, low cost.
C) narrow market, high cost.
D) broad market, low cost.
324) When analyzing the book store industry, some of today’s businesses compete with different business strategies and cost strategies. Which of the following is using a broad market competitive scope along with a low-cost strategy?
A) Amazon.com
B) local independent bookstore specializing in antique books
C) Barnes & Noble
D) bookstore at the airport
325) Which of the following is similar to a focused strategy versus a broad strategy?
A) large market versus leadership
B) large market versus uniqueness
C) niche market versus large market
D) niche market versus generic
326) Your boss, Penny Dirks, has asked you to analyze the airline industry using Porter’s three generic strategies. Which of the following companies are using a cost leadership strategy?
A) Southwest, Horizon, Frontier, JetBlue
B) British Airways, Singapore Airlines, Virgin Atlantic
C) Sky Taxi, a rent-by-the-hour personal plane service
D) All of the answers are correct.
327) Your boss, Penny Dirks, has asked you to analyze the airline industry using Porter’s three generic strategies. Which of the following companies are using a differentiation strategy?
A) Southwest, Horizon, Frontier, JetBlue
B) British Airways, Singapore Airlines, Virgin Atlantic
C) Sky Taxi, a rent-by-the-hour personal plane service
D) All of the answers are correct.
328) Your boss, Penny Dirks, has asked you to analyze the airline industry using Porter’s three generic strategies. Which of the following companies are using a focused strategy?
A) Southwest, Horizon, Frontier, JetBlue
B) British Airways, Singapore Airlines, Virgin Atlantic
C) Sky Taxi, a rent-by-the-hour personal plane service
D) All of the answers are correct.
329)