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Business Driven Information Systems 8th Edition by Paige Baltzan test bank

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463)       A first-mover advantage is the process of gathering information about the competitive environment, including competitors’ plans, activities, and products, to improve a company’s ability to succeed.
 
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464)       FedEx created a first-mover advantage by developing its customer self-service software, which allows people to request parcel pickups, print mailing slips, and track parcels online.
 
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465)       A SWOT analysis will evaluate potential internal strengths, internal weaknesses, and external opportunities.
 
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466)       A SWOT analysis evaluates an organization’s strengths, weaknesses, opportunities, and threats to identify significant influences that work for or against business strategies.
 
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467)       A SWOT analysis evaluates an organization’s strengths, weaknesses, objectives, and threats.
 
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468)       A SWOT analysis evaluates an organization’s strengths, worries, opportunities, and technologies to identify significant influences that work for or against business strategies.
 
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469)       In a SWOT analysis, strengths and weaknesses originate inside an organization, or internally. Opportunities and threats originate outside an organization, or externally, and cannot always be anticipated or controlled.
 
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470)       In a SWOT analysis, potential internal strengths are helpful when they identify all key strengths associated with the competitive advantage, including cost advantages, new and/or innovative services, special expertise and/or experience, proven market leader, improved marketing campaigns, and so on.
 
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471)       In a SWOT analysis, potential internal weaknesses are harmful when they identify all key areas that require improvement. Weaknesses focus on the absence of certain strengths, including absence of an Internet marketing plan, damaged reputation, problem areas for service, outdated technology, employee issues, and so on.
 
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472)       In a SWOT analysis, potential external opportunities are helpful when they identify all significant trends along with how the organization can benefit from each, including new markets, additional customer groups, legal changes, innovative technologies, population changes, competitor issues, and so on.
 
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