A. team executive
B. process manager
C. functional representative
D. technical specialist
Feedback: One of the specific jobs in the field of new product management is new products process manager, responsible for helping project managers develop and use good new product processes.
AACSB: Analytic
Blooms: Remember
Difficulty: 1 Easy
Topic: Does the Field of New Products Offer Careers?
47.A _____ assumes a leadership role that oversees a team of people representing various functional departments.
A. functional representative
B. process manager
C. project manager
D. marketing researcher
Feedback: One of the positions in the new product development process is that of a project manager or team leader. This person assumes a leadership role that oversees a team of people representing various functional departments.
AACSB: Analytic
Blooms: Remember
Difficulty: 1 Easy
Topic: Does the Field of New Products Offer Careers?
48.The _____, a strategy for new products, ensures that the new product team develops products that are in line with firm objectives and strategies and that address marketplace opportunities.
A. product prototype
B. product portfolio
C. product framework
D. product innovation charter
Feedback: The product innovation charter is essentially a strategy for new products. It ensures that the new product team develops products that are in line with firm objectives and strategies and that address marketplace opportunities.
AACSB: Analytic
Blooms: Remember
Difficulty: 1 Easy
Topic: The Strategic Elements of Product Development
49._____ helps a firm assess which new products would be the best additions to existing product lines, given both financial and strategic objectives.
A. A product finances charter
B. Product portfolio management
C. A product assessment matrix
D. Product value-add assessment
Feedback: Product portfolio management helps a firm assess which new products would be the best additions to the existing product line, given both financial and strategic objectives.
AACSB: Analytic
Blooms: Remember
Difficulty: 1 Easy
Topic: The Strategic Elements of Product Development
50.Which of the following is the first phase in the basic new products process?
A. Concept ideation and generation
B. Opportunity identification and selection
C. Project evaluation
D. Product development
Feedback: Refer to figure 1.5. The new products process is typically characterized by five phases that include the following: (1) Opportunity identification and selection (2) Concept generation (3) Concept/Project Evaluation (4) Product development (5) Launch. The idea behind the new products process is that the phases represent activities that are conducted by the new product team; between the phases are evaluation tasks, or decision points.
AACSB: Analytic
Blooms: Understand
Difficulty: 2 Medium
Topic: The Basic New Products Process
51.Between the phases of the new products process, there are points when:
A. the actual developmental tasks of the phases need to be carried out.
B. the hard Go/No Go decisions need to be made.
C. the process is stalled, and no work is done.
D. the process enters into buffer phases.
Feedback: The phases of the new products process represent activities that are conducted by the new product team; between the phases are evaluation tasks, or decision points. It is at these points that the hard Go/No Go decisions need to be made (that is, whether the project looks promising enough to go on to the next phase).
AACSB: Analytic
Blooms: Understand
Difficulty: 2 Medium
Topic: The Basic New Products Process
52.The phases of the new products process represent:
A. evaluation tasks that are conducted by the new product team.
B. decision points during which critical Go/No Go decisions need to be made.
C. activities that are conducted by the new product team.
D. periods of critical analysis by team members.
Feedback: The phases of the new products process represent activities that are conducted by the new product team; between the phases are evaluation tasks, or decision points. It is at these points that the hard Go/No Go decisions need to be made (that is, whether the project looks promising enough to go on to the next phase).