consumer ethnocentrism
B)
market segmentation
C)
supply chain management
D)
customer-managed relationships
E)
partner relationship management
Page Ref: 39
AACSB:
Skill: Concept
Objective: 1-4
Difficulty: Easy
46.
Greater consumer control means that companies can no longer rely on ________.
A)
creating market offerings and messages that involve consumers
B)
promoting brand-consumer interaction
C)
marketing by attraction
D)
developing marketing concepts with an outside-in perspective
E)
marketing by intrusion
Page Ref: 39
AACSB:
Skill: Concept
Objective: 1-4
Difficulty: Moderate
47.
Through ________, companies today are strengthening their connections with all partners, from providers of raw materials and components to those involved in the delivery of final goods and services.
A)
inventory management
B)
customized marketing
C)
direct marketing
D)
customer relationship marketing
E)
supply chain management
Page Ref: 41
AACSB:
Skill: Concept
Objective: 1-4
Difficulty: Easy
48.
The final step in the marketing process is ________.
A)
understanding the marketplace
B)
creating customer delight
C)
creating customer lifetime value
D)
capturing value from customers
E)
designing a customer-driven marketing strategy
Page Ref: 41
AACSB:
Skill: Concept
Objective: 1-4
Difficulty: Easy
49.
"Losing a customer once means losing the entire stream of possible purchases that the customer would make over an extended period of patronage." The above statement specifically indicates loss in terms of ________.