A)
strangers
B)
cash cows
C)
butterflies
D)
true friends
E)
barnacles
Page Ref: 44
AACSB:
Skill: Concept
Objective: 1-4
Difficulty: Moderate
58.
Following the change in consumer values and consumption patterns after the Great Recession, marketers have changed their marketing strategies to emphasize the ________ of their products.
A)
image
B)
durability
C)
safety
D)
value
E)
uniqueness
Page Ref: 45
AACSB:
Skill: Concept
Objective: 1-5
Difficulty: Easy
59.
Which of the following statements is true about the recession that began in 2008?
A)
The economic crisis caused a short-term change in consumers' spending habits.
B)
Consumers quickly regained confidence in the economy.
C)
Consumers brought spending more in line with their incomes.
D)
Decreasing energy prices provided consumers with unexpected savings.
E)
The average home value increased after the stock market plunge.
Page Ref: 45
AACSB:
Skill: Concept
Objective: 1-5
Difficulty: Moderate
60.
Which of the following statements about the Internet is most accurate?
A)
The digital shift means that marketers can always control conversations about their brands.
B)
Companies are relying less on the Internet to build relationships with customers and marketing partners.
C)
After the dot-com meltdown of 2000, fewer consumers are using the Internet to buy products and services.
D)
Consumer e-commerce looks promising, but business-to-business e-commerce is declining.
E)
The Internet makes it easy for consumers to view, respond to, and create marketing content.
Page Ref: 47
AACSB: Use of Information Technology
Skill: Concept
Objective: 1-5