A)
value proposition
B)
marketing offerings
C)
partner relationship management
D)
customer lifetime value
E)
customer-perceived value
Page Ref: 42
AACSB:
Skill: Concept
Objective: 1-4
Difficulty: Moderate
50.
The portion of the customer's purchasing that a company gets in its product categories is known as ________.
A)
induced consumption
B)
customer insight
C)
consumption function
D)
customer-perceived value
E)
share of customer
Page Ref: 42
AACSB:
Skill: Concept
Objective: 1-4
Difficulty: Easy
51.
Apart from retaining good customers, most marketers want to constantly increase their "share of customer." What does this mean in marketing terms?
A)
Marketers want to increase their market share.
B)
Marketers want to continuously increase their customers' levels of satisfaction.
C)
Marketers want to turn satisfied customers into delighted customers.
D)
Marketers want to increase the share they get of the customer's purchasing in their product categories.
E)
Marketers want to diversify their operations and customize their products to cater to the entire market.
Page Ref: 42
AACSB:
Skill: Concept
Objective: 1-4
Difficulty: Moderate
52.
________ is one of the best ways to increase share of customer.
A)
Targeting new customers
B)
Using bait and switch
C)
Cross-selling
D)
Partnership marketing
E)
Divesting
Page Ref: 43
AACSB:
Skill: Concept
Objective: 1-4
Difficulty: Easy
53.