Page Ref: 40
AACSB: Analytic Skills
Skill: Application
Objective: 1-4
Difficulty: Hard
76.
Iceco Inc., an ice-cream manufacturing company, encourages all stakeholders, including the top management and employees at all levels in their stores, to consider individual and community welfare in their day-to-day decisions. This action undertaken by Iceco reflects ________.
A)
environmentalism
B)
marketing myopia
C)
social responsibility
D)
the selling concept
E)
partner relationship management
Page Ref: 49
AACSB: Analytic Skills
Skill: Application
Objective: 1-5
Difficulty: Hard
77.
A church targeting different demographic groups to increase attendance is an example of ________.
A)
affiliate marketing
B)
not-for-profit marketing
C)
societal marketing
D)
evangelism marketing
E)
affinity marketing
Page Ref: 48
AACSB: Analytic Skills
Skill: Application
Objective: 1-5
Difficulty: Moderate
78.
Your state's department of education has budgeted a significant amount of money for a radio, print, television, and online advertising campaign emphasizing the long-term benefits, both educationally and professionally, of reading every day. This is an example of a(n) ________ campaign.
A)
ambush marketing
B)
social marketing
C)
consumer-generated marketing
D)
affiliate marketing
E)
inbound marketing
Page Ref: 48
AACSB: Analytic Skills
Skill: Application
Objective: 1-5
Difficulty: Moderate
79.
Which of the following is the most likely result of a marketing strategy that attempts to serve all potential customers?
A)
All customers will be delighted.
B)
All customers will directly turn into customer evangelists.
C)
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