C)
selling
D)
marketing
E)
product
Page Ref: 32
AACSB: Analytic Skills
Skill: Application
Objective: 1-3
Difficulty: Hard
69.
Some fast-food restaurants offer tasty and convenient food at affordable prices, but in doing so they contribute to a national obesity epidemic and environmental problems. These fast-food restaurants overlook the ________ philosophy.
A)
societal marketing concept
B)
marketing concept
C)
selling concept
D)
product concept
E)
production concept
Page Ref: 33
AACSB: Analytic Skills
Skill: Application
Objective: 1-3
Difficulty: Hard
70.
FedEx offers its customers fast and reliable package delivery. When FedEx customers weigh these benefits against the monetary cost of using FedEx along with any other costs of using the service, they are acting upon ________.
A)
customer lifetime value
B)
customer equity
C)
brand loyalty
D)
customer-perceived value
E)
a societal marketing campaign
Page Ref: 35
AACSB: Analytic Skills
Skill: Application
Objective: 1-4
Difficulty: Hard
71.
Sally recently purchased Brand X lotion. In comparing her perception of how the lotion made her skin feel and look to her expectations about Brand X lotion, Sally was measuring her level of ________.
A)
customer satisfaction
B)
customer equity
C)
customer-perceived value
D)
share of customer
E)
customer lifetime value
Page Ref: 35
AACSB: Analytic Skills
Skill: Application
Objective: 1-4
Difficulty: Hard
72.
A gym equipment manufacturer encourages customers to become members of the firm's Web site. Membership provides customers with exercise tips as well as discounts on gym equipment and workout apparel. This is an example of ________.