B)
marketing
C)
product
D)
selling
E)
societal marketing
Page Ref: 32
AACSB: Analytic Skills
Skill: Application
Objective: 1-4
Difficulty: Hard
86.
Carol Veldt has decided to ask selected guests to participate in an extensive survey about their experience at Seagull Terrace and about their requirements in terms of amenities and cuisines. By implementing the suggestions she receives from guests, Carol would be following the ________ concept.
A)
product
B)
societal marketing
C)
selling
D)
marketing
E)
production
Page Ref: 32
AACSB: Analytic Skills
Skill: Application
Objective: 1-4
Difficulty: Hard
87.
Marketing is managing profitable customer relationships.
Page Ref: 26
AACSB:
Skill: Concept
Objective: 1-1
Difficulty: Easy
88.
Human needs are shaped by culture and individual personality.
Page Ref: 28
AACSB:
Skill: Concept
Objective: 1-2
Difficulty: Easy
89.
The difference between human needs and wants is that needs are not created by marketers.
Page Ref: 28
AACSB:
Skill: Concept
Objective: 1-2
Difficulty: Moderate
90.
When backed by buying power, needs become wants.
Page Ref: 28
AACSB:
Skill: Concept
Objective: 1-2
Difficulty: Easy
91.
Market offerings are limited to physical products.
Page Ref: 28
AACSB:
Skill: Concept
Objective: 1-2
Difficulty: Easy
92.
When sellers focus on existing needs and lose sight of underlying customer wants, they suffer from marketing myopia.