Business Statistics: For Contemporary Decision Making 3rd Canadian Edition by Ken Black Test bank

Blooms: Knowledge
AACSB: Analytic
73. Sue Taylor, Director of Global Industrial Sales, is concerned by a deteriorating sales trend.
Specifically, the number of industrial customers is stable at 1,500, however they are purchasing
less each year. She orders her staff to search for causes of the downward trend by surveying all
1,500 industrial customers. One question on the survey asked the customers: “Which of the
following best describes your primary business: a. manufacturing, b. wholesaler, c. retail, d.
service.” The measurement level for this question is ___.
a) interval level
b) ordinal level
c) nominal level
d) ratio level
e) relative level
Answer: c
Difficulty: Easy
Learning Objective: Explain the difference between variables, measurement, and data, and
compare the four different levels of data: nominal, ordinal, interval, and ratio.
Section Reference: 1.2 Variables, Data and Data Measurement
Blooms: Knowledge
AACSB: Analytic
74. A question in a survey of microcomputer users asked: “Which operating system do you use
most often: a. Apple OS 7, b. MS Windows Vista, c. MS Windows XP, d. UNIX.” The
measurement level for this question is ___.
a) nominal level
b) ordinal level
c) interval level
d) ratio level
e) relative level
Answer: a
1 - 27  test bank for Business Statistics, Third Canadian Edition
Copyright © 2020 John Wiley & Sons Canada, Ltd. Unauthorized copying, distribution, or transmission of this page is prohibited
Difficulty: Easy
Learning Objective: Explain the difference between variables, measurement, and data, and
compare the four different levels of data: nominal, ordinal, interval, and ratio.
Section Reference: 1.2 Variables, Data and Data Measurement
Blooms: Knowledge
AACSB: Analytic
75. Which of the following operations is meaningful for processing ordinal data, but is
meaningless for processing nominal data?
a) addition
b) multiplication
c) ranking
d) counting
e) division
Answer: c
Difficulty: Easy
Learning Objective: Explain the difference between variables, measurement, and data, and
compare the four different levels of data: nominal, ordinal, interval, and ratio.
Section Reference: 1.2 Variables, Data and Data Measurement
Blooms: Knowledge
AACSB: Analytic
76. Sue Taylor, Director of Global Industrial Sales, is concerned by a deteriorating sales trend.
Specifically, the number of industrial customers is stable at 1,500, but they are purchasing less
each year. She orders her staff to search for causes of the downward trend by surveying all
1,500 industrial customers. One question on the survey asked the customers: “How many
people does your company employ?” The measurement level for this question is ___.
a) interval level
b) ordinal level
c) nominal level
d) relative level
e) ratio level
Answer: e
Difficulty: Easy
Learning Objective: Explain the difference between variables, measurement, and data, and
compare the four different levels of data: nominal, ordinal, interval, and ratio.
Section Reference: 1.2 Variables, Data and Data Measurement
Blooms: Knowledge
AACSB: Analytic
77. A consumer has been asked to rank five cars based upon their desirability. This level of
measurement is ___.
a) interval level
b) ordinal level
Introduction to Statistics  1 - 28
Copyright © 20120 John Wiley & Sons Canada, Ltd. Unauthorized copying, distribution, or transmission of this page is prohibited
c) nominal level
d) ratio level
e) relative level
Answer: b
Difficulty: Easy
Learning Objective: Explain the difference between variables, measurement, and data, and
compare the four different levels of data: nominal, ordinal, interval, and ratio.
Section Reference: 1.2 Variables, Data and Data Measurement
Blooms: Knowledge
AACSB: Analytic
78. Morningstar Mutual Funds analyzes the risk and performance of mutual funds. Each mutual
fund is assigned an overall rating of one to five stars. One star is the lowest rating, and five stars
is the highest rating. This level of measurement is ___.
a) ordinal level
b) interval level
c) nominal level
d) ratio level
e) relative level
Answer: a
Difficulty: Medium
Learning Objective: Explain the difference between variables, measurement, and data, and
compare the four different levels of data: nominal, ordinal, interval, and ratio.
Section Reference: 1.2 Variables, Data and Data Measurement
Blooms: Knowledge
AACSB: Analytic
79. A level of data measurement that has an absolute zero is called ___.
a) interval level
b) ordinal level