a. can influence other consumer behaviours.
b. impacts disposition.
c. has hedonic implications for acquisition.
d. has symbolic implications for disposition.
e. will lead to other offerings in the marketplace.
ANSWER: a
20. Davos carefully recycles all of his paper and plastics after using them. This is an example of
a. conspicuous consumption.
b. conspicuous acquisition.
c. relevant marketing.
d. disposition behaviour.
e. gestation.
ANSWER: d
21. Studying this type of consumer behaviour allows marketers to provide a need for customers who are concerned about
what to do with a product after usage.
a. Usage
b. Disposition
c. Acquisition
d. Product
e. Switching
ANSWER: b
22. Mike searches carefully for his coffee beans before buying. He has many uses for the coffee after purchasing. He
makes coffee, coffee ice cream and coffee cake. After using the coffee, Mike uses the grinds in the garden. This is an
example of Mike engaging in __ within the study of consumer behaviour.
a. acquisition
b. usage
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c. disposal
d. acquiring new information
e. making smart and environmentally friendly choices
ANSWER: c
23. The consumer behaviour process occurs over time as the consumer acquires, uses and disposes of the product. This is
part of
a. a one-way process.
b. a process isolated by active behaviours that are reactive.
c. the memory network.
d. a dynamic process.
e. the judgement framework.
ANSWER: d
24. Sometimes there are many people involved in an acquisition decision and they may take on different roles. Russell and
his family are buying a new house in Sydney’s inner west. He has researched different builders, models and prices of
homes from RealEstate.com.au. Russell's role in the group decision would be the role of the ____.
a. Buyer
b. information gatherer
c. Influencer
d. Disposer
e. User
ANSWER: b
25. The first decision Zach must make about attending a Kylie Minogue concert is most likely
a. why he would go to the concert.
b. when to go to the concert.
c. whether to go to the concert.
d. Which of Kylie Minogue’s concert to attend.
e. how long he should spend the concert.
ANSWER: c
26. All of the following are ways of acquiring an offering except
a. buying.
b. sharing.
c. finding.
d. dispensing.
e. bartering.
ANSWER: d
27. Disposable cameras were a flop at first. Consumers doubted that they could take good picture. When disposable
cameras were repositioned ‘for those who forgot their camera on vacation’ or ‘for those who do not want to ruin their
expensive camera on the beach or slopes’ sales increased. This could be best thought of as a successful example of
marketers understanding
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a. how consumers dispose of cameras.
b. why consumers acquire cameras.
c. media marketing techniques.
d. the limits of disposable optical engineering.
e. the information search process.
ANSWER: b
28. George's manager's birthday is tomorrow. As George shops online, he must think of something to buy for her. What is
the primary difference between the decisions he will make now and those he would make when purchasing for himself?
a. Disposal is involved in the process.
b. The brand name of the products is involved.
c. There are purchasing situational differences.
d. There are advertising viewing differences.
e. One individual must assess another individual's wants.
ANSWER: e
29. Kathy agreed to give Terence her old iPhone in exchange for Terence’s old Android phone so that both have new
phones to them and save money in the process. This is an example of
a. buying.
b. borrowing.
c. finding.
d. dispensing.
e. bartering.
ANSWER: e
30. Sharing or borrowing
a. is a symbolic form of gift giving.
b. follows the disposition phase of consumer behaviour.
c. affects why consumers use the product.
d. is a form of acquisition that is a major problem for retailers.
e. is a consumer behaviour that does not concern marketers.